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August 26, 1916
MOTION PICTURE NEWS
1169
MUTUAL SPECIAL FEATURE
Read the letters below! Exhibitors pronounce this the greatest serial
success they have ever shown and compare it with those other tremendous money-makers by the same producers — "The Diamond From the Sky" and "The Girl
and the Game."
Mystery, adventure, colossal thrills lead to hair-raising climaxes — punctuate the moments with big dramatic sensations. People are enthralled by " The Secret of the Submarine" — its power holds them spellbound, fascinated. They anticipate each new chapter with remarkahle eagerness!
Chapter Fourteen released August 2 1st, sees Olga fall under Morton's
dagger-thrust as she attempts to regain the book containing the key to the secret Popular Thomas Chatterton and beautiful Juanita Hansen are the chief actors in these intensely exciting scenes! The U. S. war cloud hangs heavy — the spies have almost won the precious secret — and —
of the submarine.
"Wednesdays Almost Doubled in Business"
HIPPODROME THEATRE Cincinnati, Ohio,
July 27th, 1916.
I wish to inform you of the success our theatre is enjoying directly from the serial story, "THE SECRET Of THE SUBMARINE."
Our Wednesdays have almost doubled in business; we ourselves, are interestedin the story and we look forward to its coming with greater interest than any feature.
The acting is great and the photography excellent, the story, directing and the settings are far in advance of anything we have ever run on our curtain.
We feel thankful Jo you for interesting us in this serial and we cheerfully recommend it to all exhibitors that are skeptical of a seriaL
Yours very truly, THE HIPPODROME THEATRE O.J. SYBERT,
Mgr. (Signed)
BookSureProfits!
Make this gigantic success of thousands of exhibitors your success! Get the same big box-office receipts
that they are counting up every "submarine" night, rain or shine, hot or not, competition or no competition! Here are fifteen weeks of sure profits — one chapter released every week! Over 1000 newspapers publishing the novelization. Act now — strike for bigger business!
Apply to"The Secret of the Submarine" department of any Mutual Exchange or at Mutual Film Corporation, 71 W. 23d St., New York
American Film Company, Inc.
SAMUEL 5. HUTCHINSON, President
CHICAGO, ILUNOIS
You are wasting your opportunities if YOU ignore advertising.
More Patronage Than From Any Other Picture !
ORPHEUM THEATRE CO. Huntington, W. Va.
July 31, 1916. You will no doubt be interested to know the kind of business we are doing on "THE SECRET OF THE SUBMARINE"; chapter four of which was exhibited by us on Saturday, "We have been inquiring from our young American patrons and find that more of them are interested in this film novel than in any other picture of this kind that has ever been shown in this city. Our business ii increasing from week io week, and if your other exhibitors are having the same experience as ourselves, you will in the end find that "THE SECRET OF THE SUBMARINE" has attracted more patronage than any other picture that has ever been exhibited.
Again thanking you for having brought same to our attention, we remain,
Yours very truly, (Signed) G. C. SULLIVAN.