Motion Picture News (Sept-Oct 1916)

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John Wanamaker*s Policy Is Our Policy 'JpHE principles which have made him the world's foremost merchant are identical with those, which, in less than a year and a half, have put V-L-S-E to the forefront. Founded on economic order and commercial justice, these principles recognize the right of the buyer to select that which suits his purposes best, and to pay for it, according to its individual merit. There is nothing very startling about these ideas, only the fact that they were not applied in the film industry before. Their overwhelming acceptance now is proof positive that the business men in this field are just as alert to "fair play" and bed-rock business principles, as in any other. IJ^ 14^ iidf^ Ul^ iZLf^ 1^ 1^ 1^ Id^ ~ -"^^ .TT— .T^ .-T— r— .^-r— .^-r^ VL.S. E. Inc. lXly1>/| s, PAT ort.