Motion Picture News (Sept-Oct 1916)

Record Details:

Title:
Motion Picture News
Date:
Sept-Oct 1916
Author:
Motion Picture News, Inc.
Publisher:
New York, Motion Picture News, Inc.
Volume:
Motion Picture News (Sept.-Oct 1916)
Leaf #:
000684
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
September 21, 2023
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1956 MOTION PICTURE NEWS Vol. 14. No. 1 KALEM COMPANY Important ! ! S'eature producers have dou"bled on their ovm tracks in giving you glowing promises of masterpieces, exhibitor "service," and other glittering generalities. Yet it requires "but one question to cut beneath the "blaring adjectives. It is a simple query - but its logic is that of the pockefbook. How many exhi"bitors are making more than expenses? AEE YOU? Or are you slaving day after day just to pay the landlord and tl exchange bills hoping against hope that by some miracle conditioj may change? Why has exhibiting reached such a state? Here's why: Because you are defying every rule of successful merchandising, because you are paying too much for your service, BECAUSE YOU HAVE GOI^E FEATUEE MAD! Look at the proposition coolly. It is undoubtedly all right run real features occasionally - but seven days a week of back-brej ing rentals leads only to absolute ruin - it is BUSINESS SUICIDE! You say you must have something to advertise. Right - but why;* have you allowed yourself to be BLU!FEED into thinking that it is length and a profit-stealing rental that make advertising value? STARS, UNUSUAL TALKING POINTS, SATISFACTORY PRODUCTIONS make advertiS' ing value and a variety programme selected with these points in mind gives you triple the punch of the mediocre five reeler. Try it out with "Grant, Police Reporter," the new one reel serie; - each a complete story - which will be ready October 20th at General Pilm offices. "Grant, Police Reporter," will give you STARS whom picture patrons know and like - daring George Larkin and Ollie Kirkby. It will give you STORIES - by Robert Welles Ritchie - for which we are paying more than many feature scenarios cost. It will come to you at a one reel rental - service cost will decrease and profits increase. KALEM COMPANY 235 West 23rd^"st., New York City. Be sure to mention " MOTION PICTURE NEWS " when writing to advertisers