Motion Picture News (Sept-Oct 1916)

September 30, 1916 MOTION PICTURE NEWS 2017 ■iliiiiiili Looking Ahead With The Producers Lenore Ulrich Returns to Screen in a Morosco for Paramount in Week of October 2; 34th Travel Series from Holmes Is Also Released THE Paramount Program for the week of October 2, marks the return to the screen of Lenore Ulrich in her first Morosco production for this season, and also brings forth the second Famous Players production in which Valentine Grant appears. This week also marks the introduction to the motion picture industry of Paramount's first single-reel comedy. Lenore Ulrich returns to the screen this season in three productions, the first of which, released this week, will be " Intrigue." Valentine Grant will be seen in the Famous Players production of " The Daughter of MacGregor," a Scotch character piece written by Aliss Grant herself. Paramount's small features consist of four single reels for this week, and will include the 34th edition of the Paramount Pictographs, the magazine-on the-screen ; a Paramount-Burton Holmes Travel-Picture, the 35th of the series of " Trips Around the World," entitled a " ScotchIrish Reel " ; a Paramount Bray Cartoon, " O. U. Rooster," by C. L. Glackens and a Paramount Comedy produced by the United States Picture Corporation, " Nearly a Deserter." Paramount's magazine on-the-screen, the Pictographs, contains four subjects this week, the first of which will be the beginning of a series of " Safety First " pictures, which will show in minutest detail, how people can safeguard themselves from injury in many unique ways. It also includes the story of " What Became of the Spinning Wheel," with which the grandmothers of days gone by spent many hours spinning out the wool into cloth. Another interesting subject is that of " How Great Lake Freighters are Handled," showing that it is possible to load one of these great steamers of our Lakes, a 600 footer, in twenty minutes. The concluding subject is "The Four Footed Aristocrats," showing what has been accomplished by the eugenic breeding of cats and dogs. Paramount-Burton Holmes Travel-Pictures take an interesting trip to a portion of Scotland and Ireland. " O. U. Rooster," a Paramount-Bray Cartoon, is from the pen of C. L. Glackens, and is undoubtedly one of the best bits of animated cartoon this well-known cartoonist has done. " Nearly a Deserter," is the first singlereel Paramount comedy to be released by this distributing organization since its inception two years ago. It was produced by the United States Picture Corporation, and tells a story of how a tramp endeavored to gain a fifty dollar reward by passing a " pal " off for an army deserter, only to be caught in his attempt, during the interim of which many unique complications arise. Some of the most clever trick photography yet accomplished for the screen is shown, and the picture is full of surprises from start to finish. Special lithograph paper, publicity and advertising, has been arranged for each of the five-reel features on the program, and the single reels that are issued this week for the exhibitor's aids, which is a part of the campaign Paramount has inaugurated to help the exhibitor and his theatre. Ivan Special Feature Is Entitled " Enlighten Thy Daughter/' Set for Release in October; All Star Cast Is Picked for Subject will not be released as a regular Ivan fea FOR the past half year Ivan Abramson has devoted every spare moment of his time to the development of what he says is the master effort of his career. Taking a theme the subject of which treats of the follies of ignorance and the results sustained by the fact that sufficient enlightenment is not furnished the young by their parents, he has put six months' work into the development of it as a photoplay. There are eight principal acting roles in the new play, each one of which is as important as the next, and each giving the artist chosen to play the part ample opporunity to display artistry and character delineation in its portrayal. A cast is being assembled of artists of both the legitimate and the silent stage, each one a star, it being the purpose of the producer to film a drama with a distinctive all-star cast. Contrary of the usual custom, this play ture, but will be exploited as a special feature employing all methods of publicity to create both exhibitor and audience demand. Its length will be a minimum of seven reels. October is the month set for its premier at a leading Broadway theatre which will be specially engaged for a long period to house " Enlighten Thy Daughter." SAFETY FIRST SERIES IN PARAMOUNT PICTOGRAPHS, THE MAGAZINEON-THESCREEN, AT EARLY DATE The movement of Safety First which has swept over the entire country during the past few years, is being taken up with renewed force by the Paramount Pictures Corporation through their magazine-onth e-screen, the Paramount Pictographs, and beginning in an early release, they will Three Interesting Scenes from " Less than the Dust," Mary Pickford's First Release Through the Artcraft Company