Motion Picture News (Sept-Oct 1916)

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September 30, 1916 MOTION PICTURE NEWS 2045 WILLIAM L SHERRJLL STUDIO President ^ w r c 517 West 54TH Street New York THE FROHMAN AMUSEMENT CORPORATION EXECUTIVE OFHCES EIGHTEEN EAST FORTY-HRST STREET NEW YORK September 15th. Motion Picture Mews, Hew York City. Dear Ur, Holland, Referring to your note about the new edition of the Motion Picture News Directory, I wish to tell you that I am very glad you are getting out a new edition* The old one has proven of great value to me in casting my pictures and definite oases came up in The Conquest of Canaan, where, if the name had not been in the directory, the actor would not have been called to my mind, and, therefore, would not have played the part, so I am sure of its great value to both the director and the actor. Especially is this true when the actor's picture is shown near the name, as we can then easily associate the name and the face and immediately get in touch. It is much easier when the actor gives his permanent address and telephone number so that no time is lost in getting him. Wishing you great success for the new^ssue, I am, Your€js^y truly. Gener*rf^?roducing Director, THE PROHto AMUSa£ENT CORPORATION^ P. S. Many thazsJse for your compliments on "Jaffery". GI/ BG Better to read fifty advertisements than to miss the one YOU need.