Motion Picture News (Sept-Oct 1916)

2048 MOTION PICTURE NEWS Vol. 14. No. 13 UNIVERSAL TO FURNISH BUSSES FOR EMPLOYEES DURING CAR STRIKE IN NEW YORK Universal employees have been notified that in the event of the spread of the transportation strike on the New York subway, elevated roads and surface lines, a -bus system will be put into operation. All employees have been requested to send in their addresses so that a regular service can be established. Joe Brandt, Nat Rothstein, Burton Rice, Hy Gainsborg, and other Universal officials, have put their automobiles at the disposal of the newly established " transportation committee," and hereafter no Universal employee need walk in from Elizabeth, N. J., the wilds of Hoboken, or from Far Rockaway to 1600 Broadway. Publicity Limelight Blazes Pitilessly on Horne Director of Kalem's "Girl from 'Frisco," Regarded by Fellow Screen Producers ae in Sure-Fire Class and a Quiet Worker, Is Now "Shown Up" ■"PHE success of Kalem's series of the A West, " The Girl from 'Frisco," fea turing Marin Sais and True Boardman, has resulted in bringing Director James W. Horne into the rays of the calcium. Horne, regarded by his fellow screen producers as in the " sure-fire " class, has, however, been seldom found in the limelight of publicity. In addition to his current series, " The Girl from 'Frisco," Horne will be remembered as the producer of Kalem's popular " Stingaree series from the stories by E. W. Hornung," " The Social Pirates " series by George Bronson Howard, and a Pathe Builds Strong Sales Force in Big Cities Company Reorganizes Exchanges in Chicago, Minneapolis, Cleveland, and Boston — A. W. Smith, Jr., Formerly Assistant Manager in New York, in Charge of Western Massachasetts PATHE is building a strong sales organization. The Chicago, Minneapolis, Cleveland and Indianapolis exchanges have been reorganized with a view to getting higher efficiency than has ever been obtained in the past. Now comes Boston. Here is the line-up for New England. E. J. Farrell has been engaged as manager. He has been General Film manager in Boston for a number of years. A. W. Smith, Jr., formerly assistant manager of the New York exchange, is in charge of the western Massachusetts territory. H. I. Goldman, who for two years has been building up business in Connecticut and Rhode Island, will handle these two states and also eastern Massachusetts in conjunction with J. J. Donnelly. A. Bevan, formerly General Film manager at Albany, will be located at Bangor, Maine, while in the Boston office will be F. J. Cavanaugh as assistant manager, R. C. Kinney, a young Harvard man, who for two years has shown himself to be an excellent salesman, and F. A. Grady, who resigned as manager of the World Boston office to pay particular attention to Pathe serials. Farrell's appointment has certainly pleased the exhibitors in New England. Many telegrams have been received by the Pathe home office and C. R. Seelye, who went to Boston to install the new manager, reports a lame arm from shaking hands with exhibitors and exchange men who wanted to congratulate him. "JAFFERY" MEETS WITH SUCCESS " Jaffery," the first of the Golden Eagle features of the International Film Service, Inc., which has just been released, is meeting with success. Harry Davis, of Pittsburgh, sent the following telegram last Thursday to the general offices of the International : Jaffery ' broke all records for attendance both afternoon and evening on our first day's presentation in the Grand Opera House. This, in spite of intense heat and threatening rain. Distinctly a one hundred per cent, picture. Give us more like it." Frederick Clement Weber, president of the Lord Calvert Theatres Company, Baltimore, controlling some of the best theatres in Baltimore, sent the following letter : " The writer witnessed a private screening of your first Golden Eagle feature, ' Jaffery,' and wishes to congratulate you upon same. Jaffery ' is a great novel, but a greater picture, in which all the characters turn to life in the most vivid and interesting manner." number of multiple reel successes including " The Barnstormers" and " The Pitfall." Judging from its reception by exhibitors and fans, " Stingaree " is probably his greatest success, though " The Girl from 'Frisco," now in the seventh week of its career bids fair to run the series by the creator of " Raffles " a close race. In both producteions Marin Sais and True Boardman are the featured stars. Director Horne is a native of California and a real product of the stage, as he was a member of the Belasco-Mayer stock company at the Alcazar in San Francisco when only thirteen years old. Stage work carried him to New York and Chicago many years later, his last engagement in the spoken drama being in the role of Bragdon in the Cohan and Harris production of " Brewster's Millions." He entered photoply work with the Kalem Company four years ago as a scenario writer, being sent to the Glendale studio. In a little over a year of this work Director Horne showed such ability that he was given the directorial reins. He soon established himself as one of the most artistic of screen producers, his attention to detail being a particularly strong point. Under the direction of Mr. Horne work was started last week on the ninth episode of " The Girl from 'Frisco," which is titled " The Web of Guilt." For the eighth episode, "A Battle in the Dark." the producer secured some unusually striking fire scenes by burning a three-story Glendale residence to the ground. The director was fortunate in learning of a house which the owner was preparing to tear down. By offering $3,500, many hundreds higher than the nearest bid of a wrecking concern, he secured permission to stage his private fire with the house as the offering. The Glendale fire department stood by to prevent possibl? spreading of the blaze, while it was also necessary to place a large bond to cover the latter contingency. The scenes were photographed by a battery of four cameras at night and furnish a spectacular climax to this episode. Three Scenes from Pathe's Serial " The Shielding Shadow." Left and Right, " Into the Depths." Centre, " The Mystic Defender "