Motion Picture News (Sept-Oct 1916)

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SECTION OF MOTION PICTURE NEWS DEVOTED TO THE CONSTRUCTION, EQUIPMENT AND OPERATION OF THEATRE, EXCHANGE AND STUEMO I I I SUCCESS OR FAILURE HAVE YOUR CHOICE WHY PAY MORE THAN THE PRICE OF THE BEST? Projection Perfect Projection is as Important to the theater as the motor is to your automobile The Crystal Theater maintains a High Standard of Projection at all times. Has spared no expense to obtain the same. No 'wait a moment, please"-no stops and starts to annoy our patrons-just a steady picture at all timesthat which cannot fail to impress the most causual visitor. That is our idea of Perfect Projection. Prom Program of CRYSTAL THEATRE, CHICAGO, ILL. Experience has taught the wideawake exhibitor that he must have the best equipment as the best is the most economical. I The Late Model Motiograph at $285.00 for Motor-driven or $250.00 for handdriven means success. THE ENTERPRISE OPTICAL MFG. CO. I 568 WEST RANDOLPH STREET CHICAGO, ILL. Western Office: 833 Market St., San Francisco, Cal. I I