Motion Picture News (Sept-Oct 1916)

2094 ACCESSORY NEWS SECTION Vol. 14. No. 13 A NEW ERA IN ELECTRIC ADVERTISING 1 PftESEHTS iiCAPTIVATIMGj n i HAZEL DAIKN If f rTHE SALESLADY" (Jrders and re-orders for this unique invention are coming in from every section of the country. At last the exhibitor is enabled to advertise his show properly, yet cheaply. The new interchangeable letter electric signs that make this possible are dignified, yet attention-compclling. In a jiffy the letters of these signs are changed to set up any reading matter desired. Then the electric bulbs "inside the handsome durable frame light them brilliantly." Can your patrons forget your coming attractions if you advertise them this way? Outside the theatre, in the lobby, or inside the house, these signs tell your story all day long — cheaply and efficiently. The "close-up" above shows a big. popular model that costs only $75.00. We make these signs any size you want, for any purpose, charging you the lowest prices ever quoted. Write today, now. for a new booklet describing our entire line. Simply write your name and address on the margin of this page, send it to us, and we'll mail the eye-opening booklet at once. RAWSON & EVANS COMPANY 710-712 W. WASHINGTON BOUL., CHIC.\GO, ILL. ALL THE PALAVERS of pronjiDfDce in aii.v suid piclure c*ii be furnlsbed Instantly. WIRK US YOL'K WANTS. If jrwi f»L to di.splay the face of a popular playtr who U appeulnt al your hnuse you are oterlooldng an opportunity for larger nn i|.is. THE FACE OF A WELL KNOWN I'LAVKR priiminently displayed will draw mor» monn than the mere aoDouncement of a name. LABGE HAND COLORED PICTUKES. Size 22 X 28 75e Each Sizi 11 x 14 20e Euh SEMI-PHOTO POST CARDS J3.50 per thousind. Prlnl your announcement on correspondence aide and them weekly. PHOTOQRAPHS, ilie 8 X 10, all tbe prominent players, 600 different namee. 20c. each GRAVURE FOLDERS, containing plcturw of all the prominent players. Including feature 8tan, $10.00 per thousand. SINGLE COLDUN CUTS of all the playen, 600 names, 40c. each. TRANSPARENaBS. ALL SIZES, from SOe. to $1.50. FAC-SIMILG OIL PAINTINGS from $8.00 to $25.00. according to size and frames. A curved staircase, carpeted in rose, and divided by a mahogany rail with gilt posts, leads to the lounge on the mezzanine floor. The decorations and furniture of the lounge has more the appearance of the parlor floor of a high class hotel than a picture tl-eatre. Around the ledge of the mezzanine rail are growing plants that add an artistic touch. Tall lamps, with shades of various colors, add their soft light to that diffused from the elaborate indirect lighting system. The mezzanine floor has been turned into an art gallery for the present, -A-ith twenty paintings adorning the walls, the ivory paneling making a perfect background. The pictures were loaned by H. Lieber Company and are valued at $20,000. Each painting is individually lighted. The mezzanine floor merges into the gallery by imperceptible stages. A transverse aisle runs across the mezzanine floor, the same as on the first floor. The loges are at the front of the mezzanine floor. There are four rows of wicker chairs in the loges, each loge seating eighteen persons. The wicker chairs, with rose covered cushions were furnished by the Withrow Manufacturing Company of Cincinnati. One of the important features of the theatre is the lighting efi^ects, which are more elaborate than those in any other Indianapolis theatre. The entire illumination is unique in that not a single light is exposed to view. All the lamps are concealed in semi-indirect lighting fixtures of beautiful design. Those in the lounge remind one of huge amber-colored tulips edged with gold. Magnificent Chandeliers Part of Furnishings From the center of the ceiling in the body of the house hangs a magnificent chandelier of bronze and amber glass, while numerous smaller globes illuminate every nook and corner of the theatre. Each chandelier is equipped with three sets of globes with three diff'erent colored lights, green, amber and blue. The electrical equipment of the stage includes a complete switchboard, which has some features that have been used for the first time in the United States. The projection is fine and clear, due to the use of a Speedco arc controller, manufactured by the Speed Controller Company, Inc., 257 William street, Xew York. The stage setting represents an idealized Italian garden. There is a flight of wide shallow steps leading up to a terrace. At each side is a colonnade or pergola on which are placed emerald green vases with coral colored trees. The stage has a proscenium arch 42 feet wide and 30 feet high, with a stage depth of 35 feet. The stage has been equipped to handle any metropolitan theatrical attraction. KRAUS MFG. CO.. 220 W. 42nd Street. N. Y. 12th FlMf, CANDLER BUILDING. Senil for Cataloege of o«er 600 playen and sample* free. Write at livlni details of your dull nights, and we will tead yea a remedy. 209 Kingsboro Si RAWSON AND EVANS PUT OUT NEW KIND OF ELECTRIC SIGNS FOR PICTURES THE Rawson and Evans Company of Chicago have been experimenting for some time to produce an electric sign especially adapted to the requirements of moving picture theatres. It was their aim to combine in these signs the qualities of cheapness, durability, and effectiveness. The result of the company's eff^orts is seen in the extensive line of signs they are now offering to exhibitors. Because of the various drawbacks incident to the use of the ordinary bulb letter signs, such as high initial cost, large consumption of current, big breakage of bulbs, space necessary for storing letters, time required to change the lettering and illegibility of certain angles. The Rawson and Evans Company have adopted a different principle in the illumination of their signs. That is, they are illuminated from the interior instead of the exterior, and the frame is so constructed that any lettering whatever can be easily and quickly placed in position in the front of the sign. While this firm makes many different styles of picture theatre signs they all involve the same principle of interchangeable lettering, and interior illumination, but differing in size and capacit}" for lettering to suit individual requirements. Their smaller models or program signs have interchangeable letters of clear white glass on a black enamel background. Back of the letters, translucent white opal glass of the same size as the letters is inserted giving the effect of snow white letters. Colored inserts may be placed between the letters and the white opal glass, thus producing striking combinations in any color. This makes possible a great many attractive effects, such as one or more lines in color, the emphasizing of one or more words in color, the initial letters in color, etc. Be sure to mention " MOTION PICTURE NEWS " when writing to advertisers FIRST LAST BEST OUR NO. 2 CARBON SAVERS IN USE OVER TWO YEARS GIVING PERFECT SATISFACTION TO 4,000 EXHIBITORS ORDER A PAIR TO-DAY $125 $900 SENT ^ 1 EACH PER PAIR prepaid SIZES 1.2", H", ?4" MOTION PICTURE SPECIALTY & REPAIR CO. Pittsburgh, Pa.