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September 30, 1916
ACCESSORY NEWS SECTION
2095
The letters are arranged in a substantial, galvanized iron frame oxidized black. A few scientifically placed electric bulbs inside the frame make each letter stand out with brilliant distinctness. The signs are also very effective for day use without illumination.
One of the most popular sizes offered in the program signs is a five-line sign measuring 48 inches wide. 34 inches high, and 6^2 inches deep. This model is particularly adapted for announcing coming attractions inside the theatre (Fig. 1), for use in the lobby, or on either side of the entrance. Many exhibitors rent
Fig. 1. The Bulletin Placed Near the Screen
the bottom line to local merchants for their advertising, thus making the sign pay for itself.
Figure 2 shows a double faced outside announcer. These signs are constructed on the same general principle as the program signs, only that the letters are much larger and intended for read ing at a far greater distance. This particular sign measures 11 feet 8 inches long, 2 feet 9 inches high and 8 inches deep. The letters are 8 by 12 inches, and are translucent white opal glass with an opaque mottled green background. Each letter is mounted in a separate oxidized metal frame tongued and grooved, insuring perfect fit and alignment as also preventing the escape of light
QHAZEL DAWll^l WftEL SALESIADIE
r I
Double-Faced Canopy Sign
between the letters. These signs are made either single or double faced as desired, the larger demand being for the single faced signs for attaching above entrance to lobby.
These two varieties of signs just described have been found to meet the requirements of most photoplay houses. However, making signs to order to suit the individual needs of exhibitors who cannot use the regular types to advantage is given especial attention.
■AMER,™ SWING COMY"
Exclusive M(^nufacturers of
Furnishings for Theatres, Schools, Churches and all Public Buildings
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Vhen jon want Opera Chairs, remember m baiu
50,000 CHAIRS
ALWAYS IN STOCK
IB 6 different styles in ImitatioQ Mahogany and Grcassian Walimt flniabes,
adsuring you satisfactory eelectioa and
IMMEDIATE SERVICE
Other designs of Upholstered and Unupholstered Chairs nnllmited in number, furnished in 25 to 50 days after receipt of specificatioaa, depending on character of chairs selected.
Our Consultation Service, specializing in designing ef^nomical arrangements for theatre seating is tendered to you without any charge whatever.
DeecriptiTe literature on request.
For prompt attention address: General Offices: 1012 LYTTON BUILDING. CHICAGO, ILLINOIS
Sales Offices in all principal cities
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At Reasonable Cost
you can make your theatre permanently attractive and safe by installing
They give an artistic cttect obtained only by very expensive moulded plaster ceilings. Hundreds of designs to choose from.
These ceilings are fire-retardant, non-collapsible, easily cleaned and quickly erected.
Write for Handsome Catalog D. M. N.
THE BERGER MFG. CO., Canton, Ohio
Branches: — ,
Boston
New York
Philadelphia
Chicago
St. Louis Minneapolis San Francisco
Export D«pt.«— Berger Bldg., New York City, U. S..A.
How can an advertiser continue advertising? By giving YOU value.