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September 30, 1916
ACCESSORY NEWS SECTION
2097
LIFE-SIZE SECTIOV OF A «MALL SILVERTOWN CORD TIRE
These giant "Muscles of-Mileage"
'ERE are the Thews and Sinews, — the Muscles and Tendons of "SAMPSON," -laid bare!
Here are the two layers of giant "Cords," — laid transversely — one layer over the other — with a layer of live Rubber between.
Here is the Secret of Silvertown Cord Tire Strength and Endurance, revealed.
Each Cord flattened like a tape, so that each strand may overlay the other, at the tread (as fish scales do) bridging the interstices.
Each Cord STRONG enough to lift a Man's
weight.
Each giant Cord laid side-by-side with the next Cord, but FREE TO MOVE INDEPENDENTLY of the rest, without friction.
Free, — because each Cord lies between two layers of Elastic Rubber.
— Each Cord so thickly coated with that Elastic Rubber, — so thoroughly impregnated with it, — that no two strands of Cotton can touch each other, — "saw" across each other,— or wear each other out through Friction, Heat, or Chafing.
T
^HAT is the secret of such wonderful FLEXIBILITY in Silvertown Cord
Tires!
Each "Muscle of Mileage" permitted to play freely in its Elastic Rubber bed, as the Muscles of the powerful, but nimble Athlete, play, — in action.
This sinewy FLEXIBILITY, then, is what reduces "Traction-Wave" to the Minimum, in Silvertown Cord Tires!
It conserves practically all of the MotorPower, to turn the Wheels.
This, — instead of wasting a large part of it, in continuous BENDING of the stiff unyielding Walls, of other Tires
It takes out of Motoring that continuous "UP-HILL" work which the bending of stiff Tires is equivalent to.
HENCE, — the Car equipped with Silvertown Cord Tires will —Coast down hill 307o further! — Travel 25% further on each Gallon of Gasoline!
— Develop 17% more Speed from same Motor! — Ride with 50% less Vibration!
With all this, Silvertown Cord Tires have such giant STRENGTH, that they are practically immune to Stone-bruise, Puncture or Blow-out.
—Such marvellous ENDURANCE, that they have been driven 1500 Miles, at an average Speed of 76 Miles per hour, without changing a Tire.
Silvertowns are the easiest of all Tires to permanently Repair, — the most Aristocratic in appearance, — and the most Luxuriously smoothrunning to ride upon.
You are paying for them NOW (without getting them) in the 25% additional Gasoline your present Tires consume.
Remember to get Silvertown advantages you must ride on Silvertown Tires. There is but one — fully patented — and manufactured only by
THE B. F. GOODRICH CO., Akron, 0.
Silvertown
Cord Tires
GOOD RICH
P.S. — Have you e\er been shown what lies under the " Silvertown Rib" Tread of socalled "Cord" Tires that are NOT Si/veitoicn Cord Tiresr
Why are the "Inside-Works" of OTHER, so-called. "Cord" Tires NEVER illustrated'
How can an advertiser continue advertising? By giving YOU value.