Motion Picture News (Sept-Oct 1916)

Record Details:

Title:
Motion Picture News
Date:
Sept-Oct 1916
Author:
Motion Picture News, Inc.
Publisher:
New York, Motion Picture News, Inc.
Volume:
Motion Picture News (Sept.-Oct 1916)
Leaf #:
000828
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
May 30, 2024
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Paramount is built on human nature, Others rest on human whim! Anything to get the public, say the others; Anything to hold the public, says Paramount. "HITCH YOUR WAGON TO A STAR" was good advice until Paramount came along and changed it to read: "Hitch your wagon to a hundred stars! " The exhibitor who is in business for today, tomorrow, next year and for ten years must not gamble — his business must be built staunchly on human nature 05 it is, and not as some theorist says it is. One star may make friends fast, but it takes a hundred stars to make fast friends. The Paramount idea is right, is sound, is lasting. The success of the greatest talking machine company in the world proves it! The success of the greatest vaudeville enterprise in the world proves it! The success of five thousand Paramount Exhibitors proves it! "Hitch your wagon to a star" — but be prepared to fall when that star sets! Hitch your wagon to a hundred stars — give your public the complete Paramount Program — and you'll build a business, not for today, or tomorrow, but for the years to come. hOUR EIGHTY FIVE FIFTHAVENUE .3/ FORTY FIRST ST. NEW YORK. N.Y.