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October 7, 1916 MOTION PICTURE NEWS 2103
Playing stars that are Paying stars
LINCOLN used to tell a story about a steamboat on the Sangamon River that had such a loud whistle that after it blew there wasn't enough steam left to move it.
Organizations that bleat and blurt about one star — that hide behind that star's good reputation, a half dozen bad pictures — that force their inferior productions on credulous exhibitors — such organizations remind us of Lincoln's steamboat
After the noise, nothing!
FAMOUS PLAYERS, LASKY MOROSCO, AND PALLAS
furnish the 104 plays a year (two-a-week) for
THE PARAMOUNT PROGRAM
And these 104 plays are plays — not " fillers," not monstrous makeshifts, not lackwit affairs that are hurried together to even up for a star that outweighs the rest of the program !
A Famous Players Production is to use the word production in the finest sense— a Lasky Picture is a thing of technical excellence — a Morosco or a Pallas Film is picture making, at its highest point !
Then consider the stars— the greatest on earth ! The number of them — a hundred ! The character of them— the most beloved !
No matter where your theatre is — no matter whether you have 500 or 5,000,000 people to ; draw from, the Paramount Program: is the only one because of its stars, its plays, ^ its. versatility, its service, that can be continue ously profitable. " ' .
Q^arammmt^icliire^/S'p^
. „. , . , . ^
POUa EIGHTY FIVE. L-^ FIFTH AVE>(UE d/ FORTY FIRST ST.' .' V ;'!
NEW YORK. Nrr. ^ ^
Better to read fifty advertisements than to miss the one YOU need.