Motion Picture News (Sept-Oct 1916)

MimiAL NEWi "WhflO Gomq Ok livTke MAihial" PUBLISHED WEEKLY BY THE MUTUAL FILM CORPORATION , 68 EXCHANGES VOL.1 OCTOBER 7, 1916 No. 4 "The Pawnshop'* Is The Newest Chaplin Mutual Special ANOTHER Charlie Chaplin Mutual Special Feature will be released to exhibitors beginning Monday, October 2. It is two reels in length, like the others in the series. Its title is "The Pawnshop." As the title suggests, Charlie appears as the clerk of a pawnbroker. The surroundings of a pawnshop give him almost limitless possibilities for comedy. Charlie fairly outdoes himself in taking advantage of these possibilities. He manages to get a laugh out of the most commonplace of situations. He invents new situations constantly. Charlie's Newest Antics. Charlie Chaplin's antics in the new tworeel Mutual Special Featui'e are the funniest he has performed to date. At an advance showing of the film in one Mutual exchange to a whole roomful of exhibitors, the laughs came so thick and fast that it was impossible to keep track of them. Men who seldom smile at the broadest kind of slapstick comedy not only smiled but laughed imtil on the verge of tears. The whole roomful voted it "a riot !" The laughs that Charlie manages to get out of his "business" with the sign in front of the pawnbroker's would alone take an adding machine to tabulate. And that is only one scene in the two-reeler. "The Pawnshop" is the sixth of the series of Chaplin Mutual Specials. The others are "The Floorwalker," "The Fireman," "The Vagabond," "One A. M." and "The Count." All six of them can be seen and booked at any of the sixty-eight Mutual film exchanges. New Gaumont Series This week sees the release of the fifth of the thrilling detective stories issued by the Mutual Film Corporation under the general title of the "Fantomas series." ■ This unusual lot of photoplays, each three reels in length, proved such a success that a new series is now being arranged. "The Vampires" is the title of the new series. It is going to be even more sensational than was the "Fantomas series." A strange band of Parisian crooks operates under the name of "The Vampires." Each subject in the series will deal with a new exploit of this mystic band. The Week's Releases Mutual Star Production. Brand. Title. Reels. Leads. American, Dulcie's Adventure SMary Miles Minter Mutual Master Picture. American, A Worn Coxen & Greenan's Daring 5 wood. Tuesday, Oct. 3d. Beauty, Slicking the Oral Humphrey Slickers 1 Wednesday, Oct. 4th. Mutual, Mutual Weekly No. 92 1 Gaumont, See America First and Cartoons 1 Thursday, Oct. 5th. Gaumont, The False Magistrate Fantomas No. 5 3 Friday, Oct. 6th. Thanhouser, Arabella's Prince 2 Cub, Oh for a Cave Man 1 Saturday, Oct. 7th. Cub, Won by a Fowl 1 Cub, That Wonderful Wife 1 Sunday, Oct. 8th. Vogue, A Touch of McQuire & Ab High Life 2 bott Gaumont, Reel Life. 1 In furtherance of his policy of securing the most famous and most talented stars In all filmland for the leading roles In Mutual Star Productions, President John R. Freuler of the Mutual Film Corporation expects very soon to make some Startling announcements. 111! **A Lass of the Lumberlands" Is New Signal Chapter-Play President S. S. Hutchinson of the Signal Film corporation has just announced the release of a new chapter-play starring Helen Holmes. Its title is "A Lass of the Lumberlands." It is in fifteen chapters. J. P. McGowan, who directed the great success, "The Girl and the Game," is directing the new chapter-play. It will be released through the exchanges of the Mutual Film Corporation. Exhibitors can obtain the first chapter on Monday, October 23. The other chapters will be released weekly thereafter. Bookings are now being taken. The story of "A Lass of the Lumberlands" is a story of Big Business and the great lumbering industry of this country. It abounds in thrilling scenes, sensational feats of daring and yet is a logical story of real events in the great timber regions of the great North woods. A tremendous, nation-wide advertising and publicity campaign will be given this chapter-play. The exhibitors will be assisted in every way in getting the public to their theaters to see Helen Holmes in "A Lass of the Lumberlands." The new production was undertaken in response to the request of nearly 6,000 exhibitors who asked for "another Helen Holmes serial" following their tremendous success with "The Girl and the Game." The sequel to the great serial film, "The Diamond From the Sky," has been finished. The release date will sooq be announced. Mary Miles Minter In Second Mutual Star Production DAINTY MARY MILES MINTER comes back again this week in the second of her American-Mutual Star Productions. Its title is "Dulcie's Adventure." James Kirkwood directed it. He is the same man who directed "Tess of the Storm Country" and other Mary Pickford productions. Exhibitors everywhere know what that means. In Mary Miles Minter he has as charming an ingenue as the screen has ever seen. She has a tremendous following. "Film fans" everywhere will walk miles to see a Mary Miles Minter picture. That means money to the exhibitor. It means that he won't have to go out and seek an audience for his theatre. His audience will come to him. Every house that presented "Youth's Endearing Charm," the first of the Mary Miles Minter Mutual productions, made money. The exhibitors who booked it were satisfied. They are anxious to have more Mary Miles Minter pictures. They are booking the whole series of features in which this charming star appears. The second of the series is now ready. "Dulcie's Adventure." In "Dulcie's Adventure" Mary Miles Minter has a wonderful opportunity for the display of her talents. She appears again as an orphan. She is afflicted with two maiden aunts who make life far from enjoyable for her. One aunt finally arranges to send her to California to marry a supposedly wealthy count. Dulcie doesn't love the count, but cares for an humble grocery boy back in the South. The marriage is forced upon her, however. She doffs her antiquated hoopskirts and dons a white satin wedding gown. And then — at the chtirch the count is proved an imposter and little Dulcie is free to find happiness with her grocery boy. It is a story with a strong human interest appeal. It is a picture that will delight any audience. It is being booked by all of the sixty-eight Mutual exchanges. "A Woman's Daring." "A Woman's Daring," a Mutual Masterpicture from the studios of the American Film Company, Inc., will be released through all Mutual exchanges beginning October 5. It features Edward Coxen and Winifred Greenwood. It is five reels in length and tells an absorbing story. The photography of the American Film studios is famous wherever pictures are shown. This picture is no exception to the rule. It is a rare evening's entertainment. EJxhibitors can see it at any of the sixty, eight Mutual film exchanges.