Motion Picture News (Sept-Oct 1916)

October 21, 1916 MOTION PICTURE NEWS 2547 INTERNATIONAL ENLARGES NEW YORK OFFICES The international in order to concentrate its offices, has leased and furnished the entire fifteenth floor of the Godfrey Building at 729 Seventh avenue and on Saturday, removed the departments that have been located on the eighth floor to the fifteenth. The executive offices will continue on the sixteenth floor. Increasing business has necessitated enlarging the animated cartoon department which will be located on the fifteenth floor, as will the New York exchange and the business department. On this floor the International has constructed one of the largest and most beautiful projection rooms in the country. It will seat approximately fifty persons and is furnished in the Adam style. The sixteenth floor will, as heretofore, house the executives. On this floor there will be another large projection room, which will be devoted wholly to the use of the executives. By the new arrangement, the International now has one of the largest and most complete offices in the city. : — STORIES OF NEW KALEM SERIES SYNDICATED Arrangements have been completed by the Kalem Company through which the stories of th« new series, "Grant, Police Reporter," featuring George Larkin and Ollie Kirby, will appear in over a hundred of the principal newspapers of the country. The one-reel plots of Robert Welles Ritchie have been Actionized for this purpose by the well-known magazine writer, Redfield Ingalls. The class of papers found on the "Grant" list Is indicated by the presence of such names as the Pittsburgh Leader, the Boston Record, the Salt Lake HeraldRepublican, the Winnipeg Tribune, Houston Post, etc. In addition plans have been prepared to aid exhibitors in cities where newspapers have not yet been signed up to secure this valuable publicity by co-operation with their local editors. The newspaper publicity in connection with an extended line of advertising aids gives the " Grant " series unusually elaborate backing for a one-reel series. Universal Makes Its Own Models Big Business Greets Release of New Pathe Serial "The Shielding Shadow" Passes All Re Postponed THE big business reported by every one of Pathe's thirty exchanges in advance of the release of " The Shielding Shadow," increased beyond all expectations during the first week of the release. At the request of a majority of the branch managers, who have booked " The Shielding Shadow" for longer runs at better theatres than any other serial has enjoyed, it has been decided by J. A. Berst, vice-president and general manager of Pathe Exchange, to postpone indefinitely the release of " Pearl of the Army." Most of the advance bookings on " The Shielding Shadow " were for the first run showing in large theatres in the metropolitan cities. Exhibitors in the smaller cities, remembering how they profited by the advertising of the first run houses on " The Iron Claw," eagerly awaited an opportunity to book the first showing in their communities. These bookings have swelled the total business on " The Shielding Shadow " to record figures. Already nine of the exchanges have wired for extra prints and reorders have been placed for all advertising matter. cords— " Pearl of the Army," Next Serial, Indefinitely " The big business we are doing on this serial is particularly gratifying to me," says Mr. Berst, "because it shows that exhibitors want quality pictures and are .willing; to pay for them. " Many exhibitors are showing both " The Grip of Evil " and " The Shielding Shadow." Others have followed the lead of the Boston Theatre and have booked " The Shielding Shadow " for a full week's showing. It was for these reasons that a majority of our branches requested a postponement of " Pearl of the Army." MILDRED CONSIDINE ENGAGED BY MONMOUTH Harry McRae Webster, president and director-general of the Monmouth Film Corporation has engaged Mildred Considine to edit, adapt and write scenarios. Miss Considine is in New York City at the Monmouth offices, Brokaw Building, Broadway and Forty-second street and has already taken up her work, having just completed the screen version of the " Jimmie Dale " series written by Frank L. Packard. Serio and Comic Situations in Three Kalems for October. — Left, Ham, Bud and Henry Murdoch in "The Bogus Booking Agents"; Center, "A Daring Chance," with Helen Gibson ; Right, True Boardman and Marin Sais in " The Yellow Hand "