Motion Picture News (Sept-Oct 1916)

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MOTION PICTURE NEWS Vol. XIV. No. 16. Section Glara &^mhall ^oung Z^ilm Govpomtton Seventh Ulvenm at Voxty-ninth Street lUvis g. SeliMick. D/e^yorkGity Dllhen Gapettani, 'BrtsiJent ^eUpJione, JSrymt Kfo 'Direclox Qenexal Septeoter 22nd, 1916. Cooper Hewitt 31eotric Co., Hoboken, II. J, Gentleman: Good photograph? Is dependent on lighting, and the employment of the beat lighting system In a studio Is the biggest essential in the making of a good picture, for that reason I consider Cooper Hewitt lights absolutely indispenslble. In making "The Common law" for Miss Clara Ziaball Young I insisted upon Cooper Hewitt lights because of the vastly superior photography made possible by then. When you add the fact that they are cool to rork with and easy on the eyea .1 do not hesitate to say that I oould not get along without them. fflshlng you continued success, ^C/g ^JfoUfi" 3ince>'elj Five Reasons Why Cooper Hewitts Are Best I. They possess high actinic value — the peculiar rays of light indispensable to the best photography. II. The light is soft and perfectly diffused, penetrating every comer, giving fine modeling, and blends well with and resembles daylight lighting. III. They are cool, and seife for the eyes. They have no glare; no heat. IV. They are an absolutely steady light. There is no flicker. They do not drop out in the middle of a set. They do not have to be trimmed. V. They are cheap to operate — low in current consumption — low in maintenance, emd produces wonderful photography. Cooper Hewitt Electric Ci ooper 1 lewitt uiectric v^ompany General Offices and Works HOBOKEN, NEW JERSEY Bulletin No. 63 demonstrates Cooper Hewitts in use — write for it Be sure to mention " MOTION PICTURE NEWS " when writing to advertisers 1