Motion Picture News (March 1917)

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Read what Aaron J.Jones, president of Jones, Linick & Schaefer Co., says both of the features and the advertising campaign: Chicago, Feb. 12, 1917. George X. Spoor, President, Essanay Film Mfg. Co., Dear Mr. Spoor: We desire heartily to commend the Essanay Co-Operati ve_ Advertising Plan offered in connection with the MAX LINDER COMEDY FEATURES. As soon as we SATISFIED ourselves on the QUALITY of these subjects, we booked . thera because of the unusual opportunity for exploitation offered by this unusual plan . . Very truly yours, JONES, LINICK & SCHAEFER CO Aaron J. Jones, President. See this feature at any K. E. S. E. office and ask for particulars on our news paper advertising campaign. WE PAY HALF FOR YOU.