Motion Picture News (Apr-Jun 1917)

June 30, 1917 t—. MOTION PICTURE NEWS 4075 HOW PICTURES ARE BOOKING Takes Bluebirds for Year Harry White, a former Los Angeles exhibitor, and later manager of the Magnar Film Exchange there, who recently purcliased the Plaza theatre at San Diego, one of tlie popular downtown houses of the Southern city, was in Los Angeles this weeii contracting attractions for his theatres. He made a yearly contract for Bluebird subjects through Alanager C. L. Kheuerkauf. Bluebird subjects are shown first run at the Superba Theatre, Los Angeles, and will go direct from there to Mr. White's house at San Diego before louring other California points. Orient Sold for Metro Films Metro Pictures Corporation recently closed a contract with David P. Howells to handle Metro Pictures in Japan, China, the Straits Settlements, Dutch East India, the Philippines and India. Mr. Howells has been handling the Metro Pictures in Australia for some time. He recently returned from a tour of the Orient, where he went to study the wants of the exhibitors and to meet the men who are hard pressed for good photoplays. Mr. Howells called on the show men of Java, Dutch East India, and journeyed to the principal cities of Inland China and Japan before he came to New York. New Re-booking Scheme Pictures that have made big hits at his theatre will be returned to Omaha, Nel)., and shown every Saturday and Sunday evening at the Brandeis theatre, a " legitimate " house closed for the summer, by Manager H. M. Thomas of the Strand. .-.Jlllllllllllllllllllilllilllk., Paramoimt Branches Arrange " Pauline Frederick Week " l-ollowing the success reported by exhibitors in their Marguerite Clark Repertoire Weeks, during which Miss Clark's best known Paramount Pictures were rebooked Paramount exchange managers in all sections of the country are arranging for Iheir exhibitors similar weeks for Pauline Frederick. In connection with these special repertoire weeks for Miss Frederick's pictures, Paramount's exchange managers have arranged special advertising and publicity aids to promote the special occasions. The pictures from that time in which Pauline Frederick has appeared are: "Zaza," "Bella Donna," "Lydia Gilmore," "The Spider," "Audrey," "The Moment Before," "The World's Great Snare," "The Woman in the Case," "Ashes of Embers," "Nanette of the Wilds," "The Slave Market." " Sapho," " Sleeping Fires " and " The Love that Lives." Popular Trend in Philadelphia Territory The Palace theatre, Pliihulelphia, on a whole week ,.f noiiKlas |-airbnnks pictures usms ^.mn .,1 III, r.rsi releases and calling It a Imii I,,iii|,s k, , ,„. " wrote to Manager Given ,,1 lb,' Tri.iiiKle exchange: "This was ill, liiruest vvirk's husillCSS 111 the history ,,( Ibi l':[l;.ce llieatre. Wc did more on these repeats llian on new shows." The 0' Henry series have met with popular favor in Philadelphia. General l'"ilni Manager P. A. lilock already holds 76 contracts for all 20 episodes along with others in prospect. That Philadelphia is taking kindly to the World Pictures-Brady made is proven by the over 200 World contracts that have come to Manager George R. Meeker of the local exchange in the past three weeks. of British Tars Will See All Chaplin's Pictures Charlie Chaplin will entertain the sailors of one division of His Majesty's dreadnaughts as they wait impatiently " somewhere in the North Sea " for the German fleet to venture through the Bight of Heligoland. His Royal Highness, Prince George of Batteiiberg, has placed an order for tile entire series of Mutual-Chaplins for the men of his command. The rental fee for the films has been handed over to Lady Beatty's Fund for wounded soldiers and sailors. Lady Beatty is the wife of the first lord of the British Admiralty and the widow of Marshall Field, 2nd, of Chicago, son of the American merchant prince. Gives Midnight Matinee of " Garden of Allah " TIiL ntw Quinn Rialtfi thciitrL on Broadway, Los Angeles, which recently opened using " The Garden of Allah," is conI inning to show that lllm to good ati<ih1;uicc. At the end of the second week .\l,iii.i>,'cr Quinn introduced a midnight maiiiR-L which was attended by almost a hou>L full. The film is now hciiig shown for its third week. This suf)j'ect is handled in the California territory by the AIJ Star I'cature Distributors. Roth; apefs Display at Rialto Theatre During Pii First Run of ' lctur«s Land of the Rising Sun," Japan Art Dramas in Los Angeles Releases of the Art Drama I'rogram handled in the California territory by the All Star I-'eaturc Distributors, lias been booked for showing by F. Morton Cohn, manager of the Burbank theatre, Los .\ngeles. The first subject to be shown here is " The Law That Failed," which ln-gan a very successful run on Monday r.f the past week. The contract for this service was made l»y Irving Lesser of the All Star Exchange in Los Angeles.