Motion Picture News (Nov-Dec 1917)

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You remember, don't you, that nineteen-year-old Projector we showed you last week? As we pointed out, that Machine possessed many features that have since become standard; but naturally, it had its weaknesses and shortcomings. Cannock and Porter could have eliminated these as experience pointed them out; they could have added new features, one by one, as their need developed. But the result would have been a patched-up Machine which didn't look as if it had really been designed. It would have looked as if it "just grew," like Topsy, in Uncle Tom's Cabin. Nothing of the kind would do for these experts! They took all the experience gathered, all the knowledge developed since their pioneer days, way back in the last century — — and designed a Machine with not a gear in sight, a Machine that's as much of a feast to the eyes of a mechanic as the picture it projects is a feast to the eyes of picture fans — — a Machine that every Operator can look upon and say "Now I've got the very best tool that can be placed in my hands; I can now project an unsurpassable picture'' — — the Machine that is the choice of practically every Exhibitor of note, as being the only one that can lead to success. For the screen is the vital spot. It is how you put there what you put there that decides either for success or for failure. To install the Simplex is wise. It projects pictures kind to the eyes. ThePrecisionMachine&.Tnc. 317 East 34 th: St NewYork