Motion Picture News (Nov-Dec 1917)

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" SECTION OF MOTION PICTURE NEWS m ■ 1 i Read what Eugene H. Roth, Manager of the $3,000,000 New California Theatre says about the Motiograph: — The Proof of the Pudding Is in the Eating California Theatre says UNION TEL^RAM CLASS Of SERVICE SYMBOL Day M wjji Oir Urt*r Blur NIgM M«ut0« MM Nipm Letter HL If norm of the** thru tymboU epcwan after Dm check (numb* of vordDUHeliadarrueeaaQe. Othar»U# Its character la Indfaalad by t^e aymbol appearlnf after »• cheek. WESTERN UNION NEWCOMO CATLTON. rRia.DCWT OEORGE W E.ATKINS FIRST ViCf r>ft£SiOCNT CLASS OF SERVICE SYMBOL Night Lett* It none of those Ihree symbols apper-ri after the check number of wocdsithislsadaymessaie. Other* wits lit character Is Indicated By the symbol appearing after the check. RECEIVED AT JACKSCN BOULEVARD AND LA SALLE ST.. CHICAGO. 1917 110 7 7 AM 4 15 C143SF 92 NL 5 EXTRA REPEAT BACK SAN FRANCISCO. CALIFORNIA. 6 ENTERPRISE OPTICAL MFG. CO.. 6 72 2 564 WEST RANDOLPH ST., CHICAGO, ILLS. THE WONDERFUL SUCCESS OF THE OPENING OF THE CALIFORNIA THEATRE IS DUE TO A LARGE PART TO TEE SPLENDID PROJECTION OF THE PICTURES. I CANNOT FULLY EXPRESS IN THIS TELEGRAIi MY KEEN APPRECIATION OF YOUR TRULY MARVELOUS LATEST MODEL MOTIOGRAPH MACHINES. THE SOLID FOUDATION OF THIS NEW TYPE HELD THE PICTURE ON THE SCREEN AS FIRM AS GIBRALTOR, AND WAS THE RECIPIENT OF MANY COMPLIMENTS FROM ALL EXHIBITORS. WE ARE ORDERING TWO MORE MACHINES FROM MR. KEMP, WHICH IS AMPLE PROOF OF THE SINCERITY OF THE ABOVE. EUGENE H. ROTH, MANAGER, RECEIVED ORDER No. Enclosed CALIFORNIA THEATRE. Its simplicity, ease of operation, and perfect projection are note talked of by every user. Write for literature: THE ENTERPRISE OPTICAL MFG. CO. ANSD. No. 564-572 W. Randolph St., Chicago, III. 7i Ri 9i 1Q>11 1 12, 1 |2i3i4i5i6 WESTERN OFFICE: 833 Market St.. San Francisco, Cal. NOV -7 1917