Motion Picture News (July-Aug 1918)

748 Yellow Dog " Gains Publicity Jewel Conducts Campaign Through Clubs of Country and Gains Ground at Every Point — Picture Well Advertised THE drive against the Yellow Dogs that harass the Government conducted by the Jewel Productions, Inc., under the auspices of Anti-Yellow Dog Clubs throughout the United States, is on in real earnest. Tt :s reoortcd from the National Headquarters of the Anti-Yellow Dog Club in New York City, that approximately a million boys between the ages of ten and twenty years have already been enrolled in squads of Boy Detectives and supplied with membership cards and all the necessary literature to carry on the campaign. A badge designed for the leaders of the Boy Detectives will be issued within the next few days and then visible evidence will be had of the spread of the movement. The idea suggested by Henry Irving Dodge in his story, " The Yellow Dog," has not only been taken up by the boys of the country but by big organizations of men and women in all parts of America. The largest of these is the Associated Ad. Men's Clubs and the Rotary Club. Both of these organizations have formed subsidiary clubs known as the Yellow Dog Clubbers' Club. They have issued membership cards on which Mr. Dodge's ruies denning the Yellow Dog have been revamped to read as the " Ten Commandments " of the Yellow Dog Clubbers' Club. They have also issued a button picturing a yellow dog in full flight followed by a tin can and a club. These cards and buttons have been supplied to all members of the Ad. Men's Clubs and to the different branches of the Rotary Club. In addition to these national organizations, the drive on the Yellow Dog is being conducted along the lines devised by Mr. Dodge in nearly every city in the 1 BOY DETECTIVE Anti-Yellow dog Ciub LIEUTENANT ^1 Anti-Yellow Dog Badge country under the direction of patriotic societies or public spirited private individuals. In Dallas, Texas, the Dallas Dispatch is recruiting the boys of that city and at latest reports most of the youths of Dallas have been enrolled. In the Middle West, Masonic bodies headed by the High Twelve Club of Danville, Illinois, have joined the movement in an association known as the Yellow Dog Catchers' Association. This association has issued a " report card " to its members on which the definitions of yellow dogisrn have been condensed and arranged so that each Yellow Dog met by a member of the " Catchers' Association can be reported to the club and the nature of his offense recorded. In the South, the Kiwanis Club of Nashville, an organization found in the front rank of all war work, is conducting the campaign against the yellow dogs in their section, while in the far west, the ExpressTribune of Los Angeles is waging an active camva gn that is radiating to every point on thi Pacific Coast. Universal Bares Problems to Exhibitors A CAMPAIGN, nation-wide in scope, and having for its express purpose the enlightenment of the exhibitor to a realization of the problems which confront the organization which produces and releases the subjects he uses, is about to be initiated by the Universal Film Manufacturinng Company. Universal's idea is, frankly, to get into even closer touch with the exhibitors than it has hitherto been. Believing that the time has come when both producer and exhibitor should get together and share each other's problems and for mutual benefit generally, this organization is now putting the final touches to the campaign which it believes will help bring this about. To this end, Harry Levey, Manager of the Industrial Department of Universal, was recently instructed by Carl Laemmle to prepare a film which would place before the exhibitors in every community in the land, the story of the whys and wherefores back of the company's product. Every phase of the producing and releasing ends of the moving picture industry will be filmed and in this manner the exhibitor will be given an opportunity such as he has never had before of seeing for himself the inside of the manufacturer's business. Starting with the purchase of the original story, the picture shows how it is whipped into scenario form. Then comes the planning and the building of the interiors ; the construction of props and the making of wardrobes. Follows the actual filming of the production at Universal City and the touches given it before it is shipped to New York, where the final Okeh is given it. Seyffertitz Changes Name to Clonebaugh Gustav Seyffertitz, one of the better known actors in the Famous Players-Lasky roster and who is also a director, has decided to adopt a new name for professional purposes. He will hereafter be known as G. Butler Clonebaugh, his mother's maiden name. Motion Picture News Farrar Company Goes to Wyoming Geraldine Farrar, Goldwyn star, and her company have gone to Wyoming, via Chicago, where they will remain " on location " for about three weeks. On the way to Chicago Miss Farrar viewed her first Goldwyn picture, " The Turn of the Wheel," completed only a few hours before her departure for Wyoming. It was shown in her drawing room on the train. In the Farrar party, besides the star and her husband, are Reginald Barker, her director ; Percy Hilburn, her cameraman, and W. Barbarin Laub, his assistant ; Norbert Lusk, of Goldwyn's publicity department; George Russell, chief property man, and his assistant, Robert Gottlieb; Evelyn Axzell, the only woman member of the company taken from New York, and Richard Turner, W. W. Black, Frank Montgomery, William Trow, William Gibbons, and Harry Lee, actors. Ben Schoenfein, who will act as business manager of the company on location, preceded the main party a day, and Harry Schenck, Mr. Barker's assistant, will have been on the ground several days when the star and her director arrive. At Cody, Miss Farrar was joined by her new leading man. Milton Sills, and by Thomas Santschi, who will have another important role in " The Hell Cat." Two Features Finished Charles Ray has finished the production of " String Beans " at the Thomas H. Ince studio at Hollywood and is now about to start on his next picture, the title or nature of which has not yet been announced. Enid Bennett has just finished her latest Paramount picture, which has the working title of " The Pawn,'' and has started work on the C. Gardner Sullivan film which was held over pending the completion of this offering. Gladys Brockwell Is Presented by William Fox in " The Bird of Prey "