Motion Picture News (July-Aug 1918)

Motion Picture News Goldwyn Bookings on Increase Company Begins Second Releasing Season September i with Ready Takers for Whole Output — Strand in the List ON September 1 Goldwyn Pictures Corporation inaugurates its second releasing season with an output doubled from twenty-six to in excess of fifty productions and with an increase of three new stars of world-wide fame and drawing power. As a prelude to its first release, Geraldine Farrar in " The Turn of the Wheel," Goldwyn's domestic and international organization has since June been waging a sales campaign of unprecedented vitality and scope, achieving through its men a tremendous success and drawing into continued business relations with the company the largest and most influential exhibitors of the nation. Besides continuing in its second year in virtually every big theatre and every small theatre in which the first year Goldwyn productions were presented, Goldwyn, under its new sales policy of Star Series, has brought under its banner still other exhibitors whose requirements Goldwyn is now enabled to fill through the doubling of its annual output. Samuel Goldfish, president of Goldwyn, takes pride in the fact that Goldwyn stars again will be seen this year at the Strand theatre, New York, under the managing direction of Harold Edel. Of double importance also, both numerically and because of their prestige for fine showmanship and quality productions, he is proud of the entry of Goldwyn Pictures into the Rialto and Rivoli theatres under the direction of Samuel L. Rothapfel. In Philadelphia Goldwyn Star Series productions are booked solid in the Stanley chain of theatres, controlled by Jules E. Mastbaum, with first run presentation in the Stanley and Palace theatres, Philadelphia. In Boston for the coming year all Gold ttl ITTLE MISS MONEYBAGS," a l—i five-act screen romance by Elaine Sterne, has been accepted by Metro Pictures Corporation for the use of Francis X. Bushman and Beverly Bayne, and work on the new production will begin at once, following the arrival of the co-stars from their honeymoon at Bushmanor. This is the first production of the stars since their recent marriage. A notable cast will support Mr. Bushman and Miss Bayne, it is said, under the direction of Charles J. Brabin, who was associated with the co-stars in the production of their latest release, " A Pair of Cupids." " Little Miss Moneybags," while said to be a genuine romance with plenty of dramatic incidents, will contain many comedy surprises of the type in which Mr. Bushman and Miss Bayne have attracted attention in recent Metro pictures. " Little Miss Moneybags " is being scenarioized by A. S. Le Vino, who recently Mabel Normar.a Is Peck's Bad Girl in Goldwyn's Picture of That Name wyn productions are booked solid in the Jacob Lourie Modern and Beacon theatres. In Portland, Me., Keith's theatre will continue to be the first run home of Goldwyn. The Worcester, Mass., first run will be at the Pleasant Street theatre. Other cities are too numerous to mention. In Texas E. H. Hulsey has booked Goldwyn solid at his leading theatre in Dallas, Houston, Waco and Galveston and in Fort Worth P. C. Levy of the Hippodrome has signed for all Goldwyns, with a similar contract being made for San Antonio by W. J. Lytle of the Empire. Goldwyn attains this expansion at the very outset of its second releasing year and thus makes good its own prophecy of a year ago that by the time the company was twelve months old it would be fully and permanently established as one of the greatest and most powerful factors of the industry. returned from Metro's Western studios at Hollywood, Cal. Mr. Brabin will be assisted by Bernard J. Durning, who recently joined Metro's directorial staff. Mr. Durning has been an Edison director, among his best known pictures being " The Wall Invisible," " In the Fog," and a series of features starring Shirley Mason. " Little Miss Moneybags " is said to contain some unusual features, and Director Brabin promises some genuine surprises in connection with it. The sceen is laid in and around New York City, though some of the characters are transplanted from the Far West. Surprising as it may appear. " Little Miss Moneybags " will introduce some phases of metropolitan life that are claimed to be new to the screen, and unrealized by those many miles from Broadway and Forty-second street. Mr. Bushman will play the role of Van Tyne Carter, heir to the millions made by his father in Carter's soap. Bookings Reported for Pathe Parade Film Following upon the showing at the Rialto theatre. New York, during the week of August 4, Pathe announces that "The Fourth of July in France " is being extensively booked in all the various branches. The San Francisco office has been particularly active in placing this two-reel picture. It reports having closed with the Cortelyou theatre in San Francisco for the full week of August 11. Other bookings with the Turner and Dahnken theatre in Oakland and with houses in Reno, Sacramento, San Jose, Berkley, Stockton, Richmond, Watsonville and Fresno have also been reported. It is said at the Pathe offices that a record business for a two-reel picture is. confidently expected and that the business now on the books justifies the optimism. The picture was obtained from the French Pictorial Service and was photographed by the Cinematographic Division of the French Army. World Begins Work on " Heart of Gold " World Pictures has put in work Lucy Sarver's story, " Heart of Gold," which will be the third picture made with Louise Huff as the star. The continuity was madeby Clara S. Beranger. Prominent in the cast are Johnny Hines, Robert Fisher, Tony Merlo. William Williams, Grace Barton, and Marion Barney. The theme of this photoplay has to do with dress conservation. The production has the support of the Federal Conservation Bureau. In order to add interest tothe attraction one of the most famous, dress ateliers in New York City has beer* secured for use in filming some of the interiors. In these scenes sixty mannequins will appear and display the latest style costumes. These scenes will be of value tothe box office in drawing feminine patrons, to the showings of this attraction. John Bowers and Louise Huff, in the World Picture, " T'other Dear Charmer " Metro Chooses New Bushman-Bayne Story