Motion Picture News (Sept-Oct 1918)

Page scan 000548 from Motion Picture News

Record Details:

Title:
Motion Picture News
Date:
Sept-Oct 1918
Author:
Motion Picture News, Inc.
Publisher:
New York, Motion Picture News, Inc.
Volume:
Motion picture news (Sept-Oct 1918)
Leaf #:
000548
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
May 30, 2024
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1934 Motion Picture News Cheer Them Up With "Come on In" JOHN EMERSON and ANITA LOOS are the greatest gloom dispellers known. They have a knack of getting a laugh into every situation, every caption. The saddest man on earth couldn't sit through their first Paramount production, "Come On In," starring Shirley Mason and Ernest Truex, without forgetting his woes. Use the ad cuts, which your exchange will give you free, in the newspapers. They will tell your people that you have a cheerful, timely picture. Don't be stingy with paper. Spread it all over town. Remember that if your people see the first Emerson-Loos production they will want to see the others. By an intelligent use of paper and photographs, which you get at your exchange, you can make your lobby so attractive that they'll have to come in. The picture will do the rest -to make them steady customers. The drawing above is a model lobby, made up of accessories furnished with the picture. Nothing expensive or unusual, but it's a lobby with magnetic powers. Your lobby can look like that. "Come On In" is such a good picture that you ought to go the limit on it. You won't make a mistake if you do. FAMOUS PLAYERS -LASKY CORPORATION ADOLFU XOXOUPm. JESSE LlASKT'.Vr Prrs CECIL IBMUUrfM OIE* YOHIO • J Be sure to mention "MOTION PICTURE NEWS" when writing: to advertisers