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1980
Motion Picture News
HIT THE LINE !
You're still glorying over the Yanks at St. Mihiel — where in the turn of a day they smashed the great German helmet sticking out over French soil and dented it back into the skull of the Hun.
And you glory each day as the arm of Marshal Foch goes swiftly back and swiftly forth and hits a new, thundering, dazzling crash at the Hindenburg line.
Your smash is coming next.
SEPTEMBER 28 TO OCTOBER 19
is the Liberty Loan Drive.
This is your opportunity.
You can now smash the Hindenburg line from over here as any other Yank is smashing over there.
First, there's yourself.
You will want to subscribe — every dollar you can dig up and every dollar your bank will let you have. You've got to go strong this time.
" You " means every single member of the industry.
Then there's the screen — the greatest power over the public mind existent today.
Hit the line through your screen, Exhibitor.
Liberty Loan films — featuring the stars of the screen — can be had at the following exchanges:
Famous Players-Lasky, First National, Fox, General, Goldwyn, Metro, Mutual, Select, Universal, Vitagraph,
Liberty Loan slides — the best we have ever seen — will be sent you.
These films and slides will excite public interest regardless of their patriotic propaganda.
Advertise them, run them, let your audience shout over
them.
And you'll do your own shouting when you read on October 20 that the huge loan has been over subscribed and Berlin has heard again from the Yanks and their unselfish and tremendous struggle for righteousness.
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Hit the Line!
September 28th.
For news information on these picfures see page 1991. For exploitation service see page 2006.