Motion Picture News (Sept-Oct 1918)

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2064 (Equipment Service) Motion Picture N e a WESTINGHOUSE MAZDA LAM for Motion Picture Projection Every progressive motion picture exhibitor is continually on the alert for developments that will promote the comfort of his patrons, improve the tone of his house, or better the quality of his attractions or the showing of them. The longest step that has yet been taken in all three of these general directions is the adapting of the WESTINGHOUSE MAZDA LAMP for the projection of motion pictures. It is safe to predict that this lamp is destined to become, in the near future, the standard light source for motion picture projection. Not only is it far more economical than the arc light, but it is easier and simpler to operate and produces better pictures. It gives a soft, smooth light which is just as agreeable to the eyes of those sitting near the screen as to those in the rear of the theatre. Don't fail to see this lamp at our exhibit at the Motion Picture Show to be held at Madison Square Garden, October 5th to 13th. Westinghouse Lamp Company 165 Broadway, New York, N. Y. Sales Offices and Warehoutes Throughout the Country For Canada — Canadian Westinghouse Company, Limited, Hamilton, Ontario. Be sure to mention " MOTION PICTURE NEWS " when writing to advertisers