Motion Picture News (Sept-Oct 1918)

Page scan 000725 from Motion Picture News

Record Details:

Title:
Motion Picture News
Date:
Sept-Oct 1918
Author:
Motion Picture News, Inc.
Publisher:
New York, Motion Picture News, Inc.
Volume:
Motion picture news (Sept-Oct 1918)
Leaf #:
000725
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
May 30, 2024
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The advantage is not always with the "big fellows " In some lines of business the " little fellow " is up against it because his larger competitors have so many advantages, in purchasing power, lower prices, influence, etc., etc. AN EXCEPTION The Motion Picture Business is a refreshing exception to this in the most important commodity it produces and sells— PROJECTION. A TRUTH True, the biggest and finest Houses in the country have the highest quality Projection obtainable; but exactly the same high quality of Projection is within the reach of any of the smaller Houses. A REASON You see, the large Houses must use Simplex Projection to have the best; and Simplex Projection is Simplex Projection no matter where you find it. It is just as steady and clear-cut and lifelike and eyesoothing when enjoyed from a wood seat as when viewed from a seat upholstered in real leather. A CONCLUSION So the " big fellows " have nothing on you in this respect. You are able to buy the Machines they use and therefore can equal the Projection of the biggest and best of them — by getting the Simplex kind. It's how you project what you project; that's what determines your success. ThePreqsionMachine (p.Tnc. 317 East 34th: St NewYork