Motion Picture News (Sept-Oct 1918)

October 5 , 1 g 1 8 2197 Pauline Stark, the Clever Girl of the Triangle Forces, Is Next Presented in " Daughter Angele " Metro Chooses Lytell's Next Film " The Spender," by Frederick Orin Bartlett. will be Bert Lytell's next Metro picture, his sixth starring vehicle under the parrot brand. " The Spender," a short story, appeared in the Saturday Evening Post several months ago. It has been made into a photoplay scenario by Albert G. Kenyon and George D. Baker, Metro's Western manager of production. A new philosophy of wealth forms the basis of the plot of " The Spender." Lytell will have the role of a young man. fresh from college, who takes a job with his close-fisted millionaire uncle at $5 a week, and then is " fired " because he suggests that he is worth $5,000 a year. He is restored to his job under unusual conditions after he has shown his relative that it is more blessed to spend than to hoard. Jewel Offers Feature for U. S. War Library Officials of Jewel Productions, Inc., are informed that the United States Government is collecting millions of feet of film depicting war incidents, and intends to establish a permanent library of these subjects. Jewel purposes to supply a print of " Crashing Through to Berlin," which has been highly indorsed by government officials, as part of the war library. Military officials and diplomatists in general who have seen " Crashing Through to Berlin," declare this picture is a remarkably complete, powerful visualization of the war from its beginning to the present, as many of the scenes are said to provide absolute evidence of the many crimes of the Huns in invaded territory. American Film Sales Force of American Film Company Represented at All Pathe Exchanges Reports Many Important Circuit Bookings LI AVIXG ramified its sales organization through all the Pathe exchanges of the country, the American Film Company now announces an extraordinary success on the part of their sales force in booking some of the biggest circuits and individual exhibitors for the new subjects of William Russell, Margarita Fisher and Mary Miles Minter. "The success," states Mr. Hutchinson, president of the company, "is due not only to the efficacy of the new selling system, but also to the superior quality of story, plot and execution of the new five and sixreelers, eight of which will be made for each of the three stars." It is said to be a question as to which is the best of the three pictures — "Hobbs in a Hurry," a serio-comical narrative, or "The Eyes of Julia Deep," a sweet, human-interest story, starring Miss Minter, or "Money Isn't Everything," a vivacious, prankish yarn with Margarita Fisher as the capricious, artful heroine. Forms New Distributing Organization for Famous Players-Lasky in South America — Office Opens Soon in Peru A FTER an absence of three months, •** John Cecil Graham, general foreign representative of the Famous PlayersLasky Corporation, has returned to New York from South America, where he has completed arrangements for the distribution of Paramount and Artcraft Pictures in Chile, Peru and Bolivia. Headquarters for the new distributing company, known as the South Pacific Paramount Company, have been established at Estado 250, Santiago, Chile. Here the entire floor of a large building has been fitted out with all modern appliances used in the conduct of a big film distributing business. Senor Eduardo Suarez, who has again become Chilean Ambassador to the United States, is President of the South Pacific Paramount Company, with Senor B. Villar, Local Manager. There will be two releases a week of Paramount and Artcraft Pictures, selected with special regard for local demands, and actual distribution has already been commenced on this schedule. Within six months an office will be opened in Peru, arrangements having already been made for same by Mr. Graham before his return. In connection with the South American situation and his activities during the past three months, Mr. Graham said : " There are big opportunities awaiting progressive exhibitors in Chile, Peru and Bolivia. Managers there at present are somewhat restricted in various ways due to war conditions abroad which prevent them from On Big Circuits An unusual story. "Rosemary Climbs the Heights,'' featuring Miss Minter, gives this young actress considerable latitude, inasmuch as she plays at first a role of an unsophisticated village child, and later a girl just out of the flapper age, whirling about in a maelstrom of metropolitan studio life. The fact that Marcus Loew, Turner and Dankin. Goebel, Ruben and Finkelstein and other circuit men, as well as big individual exhibitors in the leading towns throughout the country, have signed up from two days to week runs is taken to indicate that the products of the American Film Company more than measure up to the demands of the theatre owners who appreciate quality. In all of these pictures the declared policy is : Per cent. Good story at least 60 Light comedy 20 Pathos 10 Light, frothy pufflc 10 Total 100 And with this formula the greatest possible percentage of the whims of the audiences should be catered to successfully. obtaining necessary material to enhance their shows. The exhibitors, however, are showing initiative, and it is safe to say that after the war they will be giving entertainments that will compare favorably with our own. There is a crying need for trained operators, and in most cases only one projecting machine is used, with long waits between reels. " The formation of the South Pacific Paramount Company completes our distribution throughout South America. Arrangements have already been made for the first-run presentation of our films in the largest theatres of the territory which this organization covers, including the Comedia and Union Central of Santiago, the Colon of Valparaiso, the Olympo of Vina del Mar, the Royal of Concepcion, and the Bidwell-Lorraine theatres in northern Chile at Coquimbo, Antofogasta, Iquique and Arica. After passing through these first-run theatres, all films will continue to work on circuits through other theatres in these respective localities." " The Mating," Vitagraph, with Gladys Leslie, October 7 " The Mating," the Vitagraph Blue Ribbon Feature which is scheduled for release the week of October 7, is said to present Gladys Leslie in a role of unusual strength and appeal. It is a real love story of a true blue American girl from the pen of Millicent Evison, widely known writer of fiction, and the screen version is credited with suspense, plenty of mystery and also plenty of action. Graham Returns from Abroad