Motion Picture News (Sept-Oct 1918)

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8 MOTION PICTURE NEWS Vol. 18. No. 14 Will you send a package of home cheer to a lonely American boy in France? HE doesn't want to come back home till his job is done — he doesn't mind the hardships and the danger — all he asks is that once in a while a " bit of cheer " be sent to him to ease his lonely vigils on the rim of " No Man's Land." Tens of thousands of American Lads are today fighting our battles in France. Soon there will be millions. They will want letters from home — they will want " smokes " from home. Tobacco eases the shell strain. It comforts the f wounded. It is a "first aid" to the surgeons and Red Cross nurses. If you knew what comfort and pleasure and satisfaction the tobacco bought with your dollar or your five dollars (go as high as, you like) gives to American boys in the trenches, you'd forget the money, or the little sacrifice, or anything else. 25c buys 45c worth of " smokes." $1.00 buys a month's supply of tobacco $5.00 buys enough to keep 5 men in tobacco for a month. And remember: Every package of tobacco sent to our boys in France contains a return postcard, addressed to you, which he'll mail to you if he can possibly do so. That's a war souvenir worth having. Dig down — deep and quick ! " I wish you all possible success in your admirable effort to get our boys in France tobacco." — THEODORE ROOSEVELT. The Secretary of War The Secretary of the Navy Cardinal Gibbons Lyman Abbott Endorsed by Rabbi Wise Gertrude Atherton Theodore Roosevelt Alton B. Parker and the entire nation. MAIL THE COUPON NOW UR BOYS IN FRANCE TOBACCO FUND " OUR BOYS IN FRANCE TOBACCO FUND " GENTLEMEN — I want to do my part to cheer up the American soldiers who are fighting my battle in France. If tobacco will do it — I'm for tobaccoi (Check below hoio you desire to contribute.) I send you herewith my contribution towards the purchase of tobacco for American soldiers. This does not obligate me to contribute more. I enclose $1.00. I will adopt a soldier and send you $1.00 a month to supply him with " smokes " for the duration of the war. Name Address C A place where YOU — reader and advertiser — can meet YOU — buyer and seller — in intimate, " Hello Bill! " fashion. CI But " your own back fence " isn't worth a rap unless you use it. Does your local pride prompt you to mention " The West Coast " when you write our ad * vertisers? Does your business judgment prompt you to strike home direct when you have something to sell? C Get together now, for the benefit of the West Coast in | I f II WIS!