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2278
Motion Picture N e u\
l(5oldwyn(^picturcs
c7om Moore
An.Instant Star Success Made By Exhibitor and Public Liking and By Brilliant Stories.
CONSIDER those great stars who constantly build up and increase their popularity with the public. They are not mere creatures of publicity.
They are the product of the greatest thing in the world— PERSONALITY. They are money-makers for exhibitors, they fill theatres with pleased audiences, because they have within themselves some particular appeal to the affections of the public.
Tom Moore is an instant success for exhibitors as a Goldwyn star because he is young, manly, wholesome, good-looking and likable. He appeals to the heart and the mind. He appeals to the eye. Audiences say: "We like this chap." And with that approval they make him the success that a fortune in publicity could never achieve for someone the public did not like of its own accord.
Here are proofs of his instant popularity in his first star picture, "Just For Tonight":
CHICAGO POST: Tom Moore is the type of player of which screen matinee idols are made . . . Just the sort of young chap the American public likes . . . "Just For Tonight" is delightful.
STRAND, Atlanta: As an individual star Tom Moore is a success from the start. Atlanta has liked him for a long time.
CAMERAPHONE, East Liberty, Pittsburgh: Did a wonderful business with Tom Moore in "Just For Tonight" He's a fixture with Goldwyn and a hummer among male stars.
KNICKERBOCKER, Washington, Harry M. Crandall: Tom Moore has made good and is assured of success as a star.
See the opposite page for the opinions of the enthusiastic trade journals.
GOLDWYN PICTURES CORPORATION
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