Motion Picture News (Sept-Oct 1918)

2490 Motion Picture News Try the Easiest Way! Press a button— slip in the clutch— and you're off ! Skilled mechanics and simplified mechanism have made transportation easy. Automobiling is a heap of fun— as long as the motor works smoothly. So with the motion picture business; managing a theatre has it all over any other job on earth as long as the motor's working right. And the picture is the thing that makes the theatre go. You have a contract. You depend on the producer; he's your skilled mechanic. It's a "pipe" for the first week or two; then the motor begins to rattle. Pretty soon it's bucking and wheezing— then rackety-bang-bing-bunkshe stops ! So do the people. So do receipts. So do you. You've not only lost business, but prestige ! The interest on your investment in pictures is gone with the principal. The cumulative profits that come with a succession of uniformly good pictures are missed altogether. You cancel— and begin over. Start right, this time! Try the easiest way! Book dependable pictures— Fox pictures ! Should William Fox make a poor picture he would lose twice— as producer and as exhibitor. And those who have stood losses as exhibitor know he couldn't hold up long under that sort of strain. Therefore there aren't any poor Fox pictures. Witness STANDARD PICTURES. Those who signed for this series expected to get only the productions of the two stars who made STANDARD PICTURES such a big success last year. But William Fox saw a chance to contract for the most widely advertised woman in the world— EVELYN NESBIT— and STANDARD PICTURES exhibitors soon will be cashing in on "The Woman Who Gave" The production is one of the biggest releases of a day of big pictures and will establish EVELYN NESBIT as a foremost actress of the screen. Her son, Russell Thaw, is in the cast. FOX FILM CORPORATION BUY LIBERTY BONDS Be sure to mention *' MOTION PICTURE NEWS " when writing to advertisers