Motion Picture News (Jan-Feb 1919)

January 25, 1 9 1 9 565 On His Recent Trip West Winfield Sheehan, General Manager of Fox Film Corporation, Was Initiated Into the Mysteries of " Chuck " as Spread by the Tom Mix Outfit. Mr. Sheehan Is Reaching for the Coffee Cup Points to Value of Expert Lithographing Paramount-Flagg Company Moves to Florida To be favored with the sunshine so essential to film footage, the entire organization of Town and Country Films, Inc., has moved to Jacksonville, Fla., for a fourweeks' stay. By that time the company expects to finish filming the three scripts which were taken South. This is the company that produces the James Montgomery Flagg Comedies for Famous Players-Lasky. The Florida party consisted of Mr. and Mrs. James Montgomery Flagg, Jack Eaton, Mr. and Mrs. Saul Harrison, Harry Gripp, Olin Howland, Beatrice Tremaine, Dorothy Fitch, Joe Burke, James Harris, Harry Squire and Charlie Smith. The first production to be started in Florida is entitled " Beresford of the Boboons.'' Levey Host to Trustees of Defense Society Harry Levey, manager of Universal's Industrial Films Department, gave a private showing of " Keep the Home Fires Burning" January 11 to the trustees of the American Defense Society and their friends. This five-reel feature was produced under the supervision of the Society and will be distributed for the purpose of demonstrating the unanimous co-operation of both capital and labor in war activities. Some of those who attended the showing were Charles Stewart Davison, Chairman Board of Trustees ; Richard M. Hurd, George Ethridge. Luther B. Little, Robert C. Sands, ex-Senator George Agnew, Charles Larned Robinson, Francis Tilgman, L. M. Goldstein, Charles E. Manniere and Charles Craig. New Selznick Offices at 501 Fifth Avenue At 501 Fifth Avenue, New York City, the headquarters of the recently organized Selznick Pictures Corporation headed by Myron Selznick, is being installed. Randolph Bartlett will be in charge of the Publicity and was formerly press agent for Lewis J. Selznick, leaving that company at the time Select was organized. President Myron Selznick announces from Los Angeles that production work has already been started there with Charles Giblyn as director general and Olive Thomas as the first star under the Selznick banner. Select Names Talmadge Production " Who Cares? " has been named by Select Pictures as the January attraction in which Constance Talmadge is the star. With her in this production is Harrison Ford, who appeared with her in " Good Night, Paul " and other Select features. The director is Walter Edwards, who has directed many of Miss Talmadge's subjects. " Who Cares ? " has been filmed from the story by Cosmo Hamilton. WALTER E. GREEXE, vice-president of Famous Players-Lasky Corporation, in charge of distribution, points out, in the following interview, the advantage of expert workmanship on posters and lithographic work, prepared for FamousPlayers-Lasky : " Coincident with the improvement in motion pictures during the last few years, has come a demand for better and more striking poster paper to advertise these motion pictures, with the result that today these outdoor advertisements offer to the public some of the best examples of decorative art to be found outside the grent galleries. The public taste for motion pic VI OLA DAXA was provided with a splendid cast for her " Diana Ardway" and Hale Hamilton has a strong aggregation to support him in " Johnny-onthe-Spot," according to announcements. Both of these productions are now being completed at the Hollywood studios in California, which studios recently erected by Metro are said to have cost $1,000,000. Milton Sills, who played the leading male role in " The Honor System," is Miss Dana's leading man through the courtesy of Goldwyn. Frank Currier, Floyd Hughes, George MESSRS. SAWYER AND LUBIN promise full details concerning their first S. and L. special, starring E. K. Lincoln, within the next few weeks. " Our purpose in not divulging the various particulars regarding the story which forms the subject of the film starring E. K. Lincoln and directed by Ralph Ince, has been twofold. After a study of the usual publicity campaign accorded a production while it is in the making and during its distribution process, I have discovered that all of the available ammunition in this line tures has developed to such a point that only the best will please, and it is natural that only the finest lithographic advertising will attract. An excellent picture may be killed by poor lithographic daubs. " The policy of Famous Players-Laskv Corporation is and has always been to obtain the best work of the best artists available in the designing and production of lithographs to advertise Paramount and Artcraft pictures, with the result that advertising paper on these productions ranks today as the finest that is displayed out of doors for any class of amusement or entertainment. Every step in the production of a lithograph is taken most carefully. King, Lilie Leslie and Alice Knowland also appear in the cast of " Diana Ardway," soon to be released as a Metro All-Star Series Production. With Hale Hamilton in " Johnny-on-theSpot " Louise Lovely appears as leading woman. Harry E. Franklin directs this picture and thinks that it will eclipse Mr. Hamilton's recent release of " Five Thousand an Hour." In support of Mr. Hamilton and Miss Lovely are Lilie Leslie, Ruth Orlamond, Edward Connelly. Philo McCullough, Hardee Kirkland. Fred Warren, Neal Hardin and Oral Humphreys. is usually exhausted long before the picture is completed. The result is that much valuable publicity is lost. The facts are cold by the time the film reaches the exhibitor. " The second and very important reason is because of the nature of the story and its world-wide appeal. We have purposely kept this information back in order that when the details concerning the story are released they will come in the nature of a startling surprise. Details Are Promised for Lincoln Special Metro Names Both Dana and Hamilton Casts