Motion Picture News (Jul-Aug 1919)

August 2 , 1 g I 9 (Exhibitors Service) 1063 Prom 100^ to Zero . TOPWV-MOA* -TUCV. Chine's is one of the big houses of Los Angeles and can afiford to use new releases if it desires so there was no thought of economy when this big Beach drama was brought back three years after it's first showing in the Southern California metropoHs. As for the ad. itself any reader who is "wise" will immediately ask why the general style of the lettering used in the cut v/asn't carried out in the reading matter below. In explanation we will say that the paper from which this was taken requires it's advertisers to use certain styles of type above a cer promincnl display to two features and two coming attractions we are afraid the result could not be expected to l)e better . The printer has not helped by the way he split up the words of the title, TL-^* WH CiUNE PRESENTS Of THE FeATTUeiNC «UCM Stars as rARNUN,KATHlYN ' Williams, Besstrevw) TOMaftHT5CH«,FftAMk' ai«K,7ACKMt DONALD ^Ipjp.Thie Great ProHogUe ^JI_rfJl_< Preceding the Picture SPEAKING. OF FIGHTS— See a real' battle between) Bijjl Farnum and Tom Samtsclhi — one of the greatest and most dramatic scenes ever . . ^2:115 %\it%.. . . . . „ Prices „ '2ic and 50c I Coimmencing, Tomorrow Matinee tain point and this is a sample of what they reguire. Consequently Clune's. could not do otherwise than it had done unless a cut was made up special to fit the type display. This is really what should have been done. Remember that the "co" in co-operative is largely yourself. OUR sympathy goes out to the man who has to advertise double feature bills. And another portion of our Sympathy is extended to the printer who has to get up ads. on double feature bills. For, with the best of cooperation from the exhibitor, his task is cut out for him. And where there is no co-operation — well, the result is too often seen in print. The quarter page from the Providence Journal shown herewith is an example of what happens to the double feature bill in the ad. columns. The Strand and the printer have both done "the best they could," but when It comes to giving prominent and near "True Hearted Susie." Or perhaps the theater's desires were to blame for the clash that is present between the title and the names of the players. It does seem though that with "The Haunted Bedroom" box brought down, better display could have been given "True Hearted Susie," which certainly is the larger attraction. The general effect of the ad. now is a scattering of the attention which is decidedly harmful. There is a lack of definiteness — no one picture is sold. If you use the superlative today, what of the tom^orrowf PERHAPS some exhibitors have asked themselves : "What good to me is the Studio Directory, published by the News?" Here is one answer to the question. There are many others of course, but this is a most practical one. The reoroduction shows a page from the Magazine and Program published weekly by the California Theatre, San Francisco, Cal. The publication itself l^s been covered in The News previously, so we will only say that it is a twelve page book devoted to the interests of the California. In addition to the advertising carried and the billing of the program, the magazine contains other matter of interest to fans. Knowing that the history of the players who they have come to know on the screen is a matter that people like to know about, the California has inaugurated a page entitled " Pen Pictures of Photo Players." The inform mation contained in these pages is obtained from our Studio Directory and saves the California the time and expense necessarily involved if they were to attempt to compile the information themselves. In fact, we doubt if any single individual would be able to get together the theatrical records of so many of the the people who are now actively engaged in the motion picture business. Certainly it could not be done at anything like an expense consistent with l^pici^^ Bayer SI SAXE Tfmpl^r {T<-mpl.-r William EdMurd Edevin); ad. 967 Bergen SL, Bpoklyn; b. R«dhill. Kng.; ed. "Eng., Bonn, Germany, and Bru*Belgium; mnirlcd; ht. & ft 10 in.; wt. 172 lbs.; hair, brown; eyes, gray-bluc; complexion, ruddy; accomplishments, langnatten, Itteni'' tur« and munic; prtviouH career, Btagr, mode debut in Princ* of Wares Theatre, London, lo "Paul Joneii," in 1898; leading baritone Carl Rosa Opera Co., London; known all over England; leading baritone Caaino Theatre, N, Y.; latest picture, "The Human Desire," with Anita Stewart. Screen career: Vitagraph. "The Taiantula," "Tht Scarlet Runner" serial with Earle Williama,And several others. JIHODES, Blltic; National Film; ad. 1704 St James Court, Hollywood Blvd., Hollywood, Cal.; b. and ed. San Francisco; ht 6 ft; wt 10« ]bs.; hair, brown; eyes, brown, recreation, iwimmlng and riding; preriOTiB career, stage, on 'Orpheum Circuit, aoubrette In "Babes In ToyJand," Screed career: Leada b dramas and eonDedies; with Kalem, tJiil7ersaI, and with Christie comedies, *^lfl Uodcl Wife and othcra; Stnutr Mutual, "For Bwetet Charity" »nd others. I.LOYI), Fr.nl,; f -.». ..d \ . 4fith St, N. Y.i li r.Uin'."". land; jfreviouH career, itjfr*. and rep.; came to U. S. an htWalker rep, co.; vau( career: Universal, heaYn Paramount, now with Foj FORD, Francis: also lead*; Metrr ad. Metro, N. Y.; b. Portland, ,M. 1&82; previous career: Stup Amelia Bingham, in »\V earei-r: Melicfl. NYMP, ' rn iq)pearcd as co-star viih Cunurd in many serials. HTZMAURICF^ -CeorK<-: Pathe. nd. Pathe, N. Y.; b. France. Scn?r-n career, dir. Kleine. "Stop Thi'-f." "Money Maatgr"bnd others: Patlio. features, "Kick In*' HuntinK of the Hawk," "Sylvia of th^ Sfr,<t Service," "The Mark of Cain" FISCHER, David G.; David C. Fischer Prod,, N, Y.; previous career, aothor of "Lavender and Old Lace," "The Mitttcr'a Violin," "Tomorrow" and other stage rioc If your muxfc dealer hacn't what you want — try na. We have. Nova A Prior„ 111 Kearny St the benefits that one theatre could derive from it. That the page is a success from the "Magazine and Program" standpoint goes without saying. It is good stuff for any exhibitor and the idea may well be copied by others who wish to make their house organ readable. People who get up early mentally are never troubled with nightmares. THIS gets our attention and criticism from only one angle. There may be a picture legitimately titled "A Lion of the Hills," with Hart starred, but we never heard of it, therefore must conclude that this production is a bunch of old stuff put together to get some money from the unsuspecting. In fact, we are sure that it isn't even a re-issue. While we are the subject of playing pictures, we want to say that this sort of thing is the very worst policy for any first class house. And as for the Gaiety, we are sure that any theatre SetN/e«3i. GudxdL and. S^i^^erior in. ^ LIOH OF THE HILL?" Don't Miss the Sensation of the Century "TheOhsst of Slumber RIsuntain" See the giant tDoosters of the past breathe, live, move and battle as they did at the time of the Dawn of Time. Also Billy West Comedy m miKWi (HiuTmM wmu int. tnuiH an tni riUf»iri( ntiu Of THI Nf rMltWf BMUHV (ffMT auana. natamima j» Ji »iidsituriHCi ATrvMir m « ugnaHn ABLt UHMl WiMKMl INI WIH which can afford to buy a five-inch, double column display in the Cleveland Plain Dealer, Sunday edition, ought to be able to play pictures of a much better calibre than this. As far as the ad. itself goes it isn't half bad. If the Gaiety had shown as much sense in selecting it's bill as it did in advertising it we would have -•nothing but praise to bestow. CHARMJHC -WIHSDME ALIUBMDSr THE WORLD TO LIVE IN* jftf rnsMtrt ici (quid taki (viry TfllHb -nm 7Nt WmDTOIIVlINMS Tin fMUlH ■ blRt Of Ifll tlldSB ITP ■m lODHlDimi THI RtfllHlTNL dBvo ■ ir.i hot tw ■ juv a . TIN MNNIRIN rifll JTVRV OF ' (OKUICTING tMPTlDN} aHO ttNlXmUP (UHJIXIS. mtrm outinC' ptmii newt, air.iw»«;lZ'»3a' mmmmm\ WE can't very well criticise thts^ ad. of the Liberty theatr?, Fresno, Cal., because it is high class in every way but we would criticise the policy of giving so long a progranK However, that privilege does not belong in this department. This three column display is 14 inches deep and shows, without a doubt, that the designer. Axel H. Rasmussen, has put not only time and effort into his work but also a lot of brains. The Liberty is fortunate in having so capable an artist. Of coursewe do not know whether Mr. Rasmussen furnished the material for this ad. or not, but that is also out of th^ ordinary. As we fear that the selling talk on both features of this double bill when reduced in size to fit our columns will not be distinguishable we reprint them as an example of mighty good work. This one is on the "Courageous Coward." A romance of the underworld in 'Frisco's Chinatown, where love, murder, and the fantastic orgies of the notorious Barbary Coast are woven into a sensational drama. Hayakawa as a prosecuting attorney in a remarkable graft case reaches the pinnacle of his wildfire career in a role that calls for all of his wonderful acting. Doesn't this just breathe melodrama and tense moments and all the other stuff that those who like this sort of a picture take seriously? The talk on the Alice Brady picture is even better. She thought she could take everything — have the world to live in and give nothing in return. She was a tin-panner. A girl ol the lizard type. She looked like real metal, but she rang hollow. She was not good. She was not bad. Just a tin-panner in this story of conflicting emotions and unexpected climaxes. You will notice that the statement that the liberty is the coolest place in town is nicely suggested by the style of border around the ad. Even if a person should not see the printed words he will "feel" that the Palace is a comfortable place in which to spend a hot summer's evening. Don't wait for Opportunity to knock, make the entrance so inviting that he'll walk right in.