Motion Picture News (Nov-Dec 1919)

268 Motion Picture News "EVERYWOMAN" (PARAMOUNT-ARTCRAFT) Spectacular Appeal in This Rich Production ^ ^ VERYWOMAN," an adaptation of Walter Browne's mor . ality play of the game name, may be put down as an ^ ^ artistic achievement. The lavish disregard for expense noticeable in the scenic investiture arid feminine apparel makes it a sumptuous production, indeed. Its keynote of beavity, its spectacular effects, its striking pictures dominate the story and bring it forward as a feast for the eye rather than a treat for the mind. Although a morality play, its moral is not made emphatic simply because the characters labeled as symbols of life and emotions do not convey any message that is not told in any ordinary love story. Give the symbolic folk human names and " Every woman " would not rise above a dead level. That it does rise and offer entertainment is proven in its production, which is a credit to George Melford and his artistic perceptions. Probably it shall prove more entertaining as a photoplay than as a spoken drama because of its pictorial qualities. If it serves no other purpose than to present the screen as a medium of artistic pictorial endeavor, its creation will not have been in vain. The still small voice of sustained drama can be forgotten in this instance. The interest will be aroused in the sweep of Mr. Melford's brush as his canvas takes form. Particularly will he be appreciated in his banquet scene which is a master stroke of color and atmosphere and beauty. The picture is interpreted by a cast that reaches all-star proportions. Violet Heming, in the character of " Every woman," who searches for love and finds it after a series of temptations, plays with a great deal of charm and understanding. Her companions on the journey are Youth and Beauty, enacted by Clara Hortoii and Wanda Hawley, respectively. Irving Cummings is a villainous Passion, Theodore Roberts, a characteristic Wealth, and James Neill, a shadowy Nobody. A host of other players are seen in lesser roles. The subtitles are elaborated with designs after the fashion of statuaries. There is not a blemish in the production; it is artistic in every department. — Length, 7 reels. — Laurence Reid. THE CAST Everywoman Violet Heming Youth Clara Horton Beauty Wanda Hawley Modesty Margaret Loomis Conscience Mildred Reardon Truth Edythe Chapman Vice Bebe Daniels Wealth Theodore Roberts Love Monte Blue Passion Irving Cummings Nobody James Neill Flattery Raymond Hatton Lord Witless Lucien Littlefield Bluff Noah Beery Stuff Jay Dwiggins Puff Tully Marshall Age Robert Brow/er Time Charles Ogle Diss'pation Fred Huntley Auctioneer Clarence Geldart By Walter Browns. Scenario by Will M. Ritchey. D rected by George Melford. Photographed by Paul Perry. PRESS NOTICE— STORY The photoplay, " Everywoman," adapted from Walter Browne's great morality play, will appear at the theatre beginning . The story has been filmed on an extremely lavish scale and abounds in beautiful settings and spectacular .effects. Against this extravagent background Walter Browne's celebrated allegory of life and its temptations is acted by an extraordinary cast of players. The role of Everywoman is played by Violet Heming. Monte Blue has the part of Love, Wanda Hawley is Beauty, and Theodore Roberts is Wealth. Others in the companv include Margaret Loomis as Modesty, Mildred Reardon as Conscience, Bebe Daniels as Vice, Irving Cummings as Passion, Raymond Hatton as Flattery, Noah Beery. Tully Marshall and Charles Ogle. The picture was directed by George Melford with infinite skill. " Everywoman " is a story of Every woman's quest for Love, Wealth, Flattery, Dissipation and Passion stand in her way but her quest is finally successful. A beautiful girl is wooed by a physician, an actor and a millionaire. She is also urged to adopt a theatrical career. Everywoman is advised to go unon the Stace of Life by Flatterv to seek King Love. Her long journey leads her throuch many temptations until she finally reaches the humble hut of Love, who turns out to be the young physician. Scenes of striking splendor mark the picture throughout. " Everywoman " is an artistic achievement. PROGRAM READER Everybody has heard of " Everywoman," the celebrated morality play by Walter Browne, which scored such phenomenal success upon the stage. However great as its popularity as spoken drama has been, it has taken the screen to bring out the entertaining and spectacular values of " Everywoman " to the full. Lavish beauty is its keynote. And a cast of exceptional talent, an expert director, and an expenditure of artistic effort have been combined to produce one of the most beautiful photoplays of all times. The pictude is a feast for the eye, but it unfolds an interest-compelling plot leading through thrilling climaxes to a happy conclusion. It is inspiring because it is the allegorical story of life itself. Violet Heming, a prominent actress of the stage and screen, plays the part of Everywoman. She is supported by Theodore Roberts as Wealth, Irving Cumminfs as Passion, Wanda Hawley as Beauty. Monte Blue as Love and many others. " Everywoman " will be at this theatre next . SUGGESTIONS Here is an artistic production which needs to be exploited as a beauty show. Make the most of the play, that it is an adaptation of Walter Browne's celebrated morality story which had nhenomenal success upon the stage. Tell that an all star cast has been selected and feature their names. Make mention of thp marvelously beautiful gowns worn by the feminine players. Treat this picture with the utmost dignity, not only in your newspaper exploitation but in your teaser campaign, your circular letter campaign, and in your decorative scheme for the theatre. Tell that the story describes every woman's search for love and that she finds it after severe temptations. CATCH LINES Walter Browne's re'ebrafd Life. " Everywoman." will be theatre next . A beautiful pro duction acted by an all star cast. See it allegory of seen at the Everywoman who values true love; who enioys striking drama richly presented, in which Youth and Beautv run riot, will welcome the showing of " Everywoman," the picture beautiful, at th's theatre next . "JINX" (GOLDWYN) Mabel Normand Appears in Eccentric Comedy HERE is the old time Mabel Normand— the Mabel of the Keystone " lots " appearing in a veritable pepperpot of eccentric comedy hot off the griddle. While the picture unfolds an idea which is held together with melodramatic and humorous threads, this angle will be overlooked by the average spectator providing he is one of Mabel's devotees. He will be interested only in the comedienne's antics. Her tricks, her expressions, her clothes all bring back memories of the time when she appeared with Chaplin. It is a circus story, is " Jinx," and naturally it offers a rich quota of action— but action which has to do with life back of the tents and pertaining to the freaks rather than in the .show itself. To detail the plot would be presenting nothing out of the ordinary. On close inspection it offers a romance between a couple of freaks with enough conflict generated to rtiake their happiness a thing of hope rather than reality until the conclusion. She is little Miss Ragamuffin and Cinderella rolled into one. And she i« calle'l the Jinx because of the hard luck she brings her associates. The youth who impersonates the "wild man" has faith in her and eventually finds out that she brings good luck as far as he is concerned. It is Mabel Normand's picture any way you look at it. With any one else attempting to interpret the " wild harumscarum " the picture would hardly pass muster. The story will not bear analysis regarding its plot. Its ingredients are quite moth-eaten. But the stunts brighten it and uplift it. Miss Normand is ridiculously funny when she attempts to save the show by appearing in the serpentine dancer's role, and when she puts on a circus of her own and walks a slack wire and performs somersaults. And her eccentricities are emphasized bv her grotesque clothes. The support she receives from Cullen Landis, Florence Carpenter, and others is entirely acceptable. — Length, 5 reels. — Jjaurcnce Reid. THE CAST The Jinx Mabel Normand "Slicker" Evans Cullen Landis Rory Bory Alice Florence Carpenter Aunt Tina Gertrude Claire "Bull" Hogarth Ogden Crane Judge Jepson Clarence Arper By Shannon Fife. D'rected by Victor L. Schertzinger. Photographed by George Webber. PRESS NOTICE STORY Mabel Normand, the Goldwyn comedienne, will appear at the theatre next in her latest photonlay entitled See " Everywoman." the morality play. See Everywor^an's quest for L"ve and her adventures w-th Passion and Wealth. See the most soectacular banquet revels ever ■shown on the screen. " Jinx." This story is by Shannon Fife, the well known scenario writer, and it affords the star a role which brings out her funmaking talents splendidly. The plot conrerns an orphaned circus waif known as Jinx because she has supposedly brought hard luc"- to the travel'ng showopople. Ht forlorn plight, her ignorance, and awkwardness, and her kind'y heart plunee the Jinx into situations which are highly ludicrous and full of novel comedy. When the circus folk strike and desert the almost bankrupt show, the Jinx, because she feels responsible for the catastrophe, tries to keep the performance going by taking the place of the serpentine dancer. This is the final calamity as the Jinx cannot dance. She is pursued bv an irate manager and finds refuge in an orphans' home where happiness is found. Her own true Slicker, after an untiring search, finds his little companion of the circus and tat-'ss her to his heart. This is a story fraueh* with any number of humorous mom"nts and contains a sustaining quality of me'odrama so that the interest is never lost. I' carries a strong note of sympathy and heart interest too. Miss Normand is constantly the center of attention in " Jinx." Her tricks and her business are refreshing and amusing and she carries the action through to a most sui-ressful finish. Her compan'on funmakers in " Tinx " are Cullen Landis, Florence Carnenter, Gertrude Cla-re. 0!"^en Crane and Clarence Arper. Victor L. Schertzinger directed the picture. see the Jinx still pursued her. No matter where she turned, she brought bad luck. But she found happiness at last. And the Jinx was over. It's a circus, this picture, " Jinx,"w hich comes to this theatre next • with that rollicking comedienne, Mabel Normand in the title role. We guarantee you 11 laugh louder and harder than you ever laughed before when you see this Goldwyn funmaker in her greatest comedy. It's a circus picture. And you know what that means That you'll have the time of your life. You'll see a genuine circus and a genuine comedy. And Mabel Normand. It's a rare treat, for you get all the thrills of the circus with the added enjoyment of Miss Normand in a hilariously funny picture. SUGGESTIONS Your exploitation campaign for " Jinx " should be centered around the circus theme. So " circus " the picture to the limit. Arrange a ballyhoo, have banners and streamers spread about conspicuously. You can work up a lot of clever stunts which smack of a circus in driving home the value of this picture. Publicize the picture far in advance. That is a good way to plant it in the spectator's mind. Feature the title. It lends itself well to exploitation of a humorous character. We have written some that could be used as samples. CATCH LINES " Look out for her! She's a Jinx." " How's your luck, has it left you? " " Jinx " is in town. "Be careful!" See Mabel Normand, the funmaker, in her greatest comedy, " Jinx." Come and see "Jinx," with Mabel Normand. It is a story of circus life — a story full of clever comedy and circus atmosphere. You will see the tumbling clowns, the snake dancer and Mabel Normand. What does she do? Come and find out. She is a complete circus in herself. PROGRAM READER Thev called her the Jinx, and no wonder Everywhere she went. Old Hard Luc'' was sure to go. She was an unlucky charm Then she followed the circus and it went to smash. Oh, she was a Jinx for sure. Then when she went to an orphans' home and the orphanage caught on fire — well you Ladies and Gentlemen — There will be a circus in this theatre next — . The bi"gest aggregation of entertainers ever assembled under one tent. Don't miss it. The circus is " Jinx " and it presents Mabel Normand as the star enterta ner. See it You simply must see " Jinx." It will put the Jinx on your grouch, your blues. For one full hour you'll be as happy as a circus.