Motion Picture News (Mar-Jun 1920)

44M> Screen Advertisers Will Meet at Indianapolis The value of the screen as an advertising medium of the best kind will be emphasized at the meeting of the Screen Advertisers' Association of the World to be held in Indianapolis, June 7 and 8, coincident with the convention of the Associated Advertising Club of the World. Persons interested in screen advertis ing from all parts of the world are expected to attend the sessions of the screen advertisers' association and the general sessions of the convention. One of the most forceful programs ever arranged has been prepared by Harry Levey, president Associated Advertising Clubs of t\i~ World. Mr. Levey, who is largely responsible for the present development of the industrial and educational motion picture, will make the principal addresses before the screen men. The sessions will be called to order Monday afternoon, June 7. Mr. Levey, who also is the manager of the industrial and educational departments of the Universal Film Manufacturing Company, will speak on " A Dream Realized." A general discussion will follow Mr. Levey s address. Tim Thrift, advertising manager of the American Multigraph Sales Company, and chairman of the motion picture committee of the National Advertisers' Association, will deliver an address on " What I Have Learned About the Motion Picture Medium." Another important speaker at the opening session will be John Leitch, author of " Man to Man," who will speak on "The True Mission of the' Motion Picture." Irving T. McDonald to Manage Foley Houses irving T. McDonald, for several years connected with the Fox circuit, lately as manager of the local playhouse in Springfield, Mass., has resigned to assume management of the T. L. Foley motion picture houses of Cleveland, O. He expects to remain in this city until about June 1. According to announcement, he will be in direct charge of the three Foley houses located in the Cleveland's theatrical and business section. His place is assumed by George V*. Halloway. who comes to Springfield from the New York Academy of Music. Spokane Exhibitors Correct Recent Statement According to a telegram received from Messrs. Clemmer and Lamach, the Spokane, Washington, exhibitors, the article concerning them in the May 15th issue of the News was incorrect. The item was headed " Spokane Exhibitors Rebel at Percentage System," and was received through the regular news source of the Motion Picture News. The telegram states that it was unauthorized as well as untrue. Chicago Exchanges Still in Serious Condition WHILE admitting that the situation caused by the new Chicago fire ordinance, which became effective May 1, still is very serious for exchanges, managers are hopeful that sufficient time will be allowed them to find suitable new quarters before the drastic provisions of the ordinance are enforced. No steps have been taken as yet to compel the exchanges to comply with the forty-eight hour notice served by the city under the new ordinance, ordering them to cease handling and removing films from buildings now occupied, and an amendment of the ordinance deferring it for one year has been introduced in the city council and referred to the building committee. The aldermen are said to feel that the exchanges should have been given_ more time, as practically no building exists in Chicago today which complies with the requirements and in which the exchanges could get space. E. G. Welsh, who is promoting the proposed Chicago film exchange building, denies the rumor that ground will be broken on June 1, but stated that prospects were now brighter than ever before, and it is hoped that construction can be started within thirty days. "Big Six" Has No Part in Any Booking-Pool Los Angeles, May 18. — Fred Warren announces that the Associated Producers will have no part in any booking-pool. Reports are heard on every hand here to the effect that Famous Players-Lasky and First National have formed a bookingpool. Fred Warren also announces that the Associated Producers have leased buildings in all exchange cities west of Denver and that the exchange managers have already been engaged. This serves as a denial to the rumor circulated in the East that the " Big Six " will go through some other exchange system. In New York no great credence is given the Los Angeles rumor concerning the reported Famous Players-Lasky and First National booking-pool. Both parties concerned refused to even discuss it. New York Theatre Owners Appoint Delegates The Theatre Owners Chamber of Commerce of New York, at a largely attended meeting on Tuesday, May 18th, designated a delegation of sixty to attend the Cleve'and convention. They will leave New York on the Albany night boat on June .-tth, stop off at Buffalo and Niagara, and then take the boat from Buffalo to Cleveland. i 1 1 Iltllllllllllllllll 1 [Illlllllllllllllll illlillliilil !iiiniii[ii| nilllllllliiiliiiiiiiyi I This issue of the News does not | j carry the Box Office Reports or Ad-1 |vanee Release departments. These will | I be run in future in every other issue, 1 I until the white paper situation be§ I comes less stringent. Motion Picture News Stanley Acquires Three Philadelphia Houses Jules E. Mastbaum, president of the Stanley Company of America, announced yesterday that this corporation has taken over from Michael Stiefel three of the largest and best known motion picture theatres in Northeast Philadelphia. The theatres are the Iris, Kensington and Allegheny avenues ; the Lafayette, Kensington avenue near Cambria street ; and the Star, Kensington avenue near Lehigh. " The fact that the Stanley Company of America has secured these theatres in Northeast Philadelphia means that photoplay lovers in that vast territory will be given opportunity to see the best pictures," said Mr. Mastbaum. " It is an event of which motion picture lovers can well feel proud that this company has entered this field and entered it so thoroughly as indicated by the taking over of these three houses. These new additions to the Stanley enterprises will be improved in every way necessary to make them fit the Stanley standard of comfort and convenience for its patrons." Equity Showing at Astor Equity Pictures Corporation announces that arrangements have been completed for a trade showing of " For the Soul of Rafael," the latest Clara Kimball Young special, at the Hotel Astor next Wednesday, May 26. The showing will be given in the Grand Ballroom, starting at three o'clock. i Applications have been received from other branches of the industry who desire to travel along with the Theatre Owners' Chamber of Commerce. Mr. Louis Blumenthal is in charge of all arrangements. Manufacturers' Exhibit for Cleveland Meet THE National Independent MotionPicture Machine and Accessory Show promises to be an important event during the week of the Exhibitors' Convention at Cleveland, according to Dr. Sam Atkimon, business manager, who is also a well-known exhibitor. Dr. Atkinson states that Gray's Armory has been engaged for the exposition and that many important producers, accessory manufacturersand distributors have already reserved space for the show, taking advantage of the opportunity to bring their picture* and products before what is expected to be the largest gathering of exhibitors ever assembled at one time in America. Arrangements have been completed for erection of seventy-two booths on the floor of the huge armory. There will also be elaborate floral decorations, and a splendid orchestra has been engaged for the occasion. According to Atkinson the presence of many independent producerj and stars at the convention is assured. Pictures produced by the independents will be screened in the exposition building, and accessory makers are arranging very complete exhibits of their products.