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A Significant Announcement
WITH the current (March) issue Photoplay Magazine presents Mr. Burns Mantle to its readers as head of its department of criticism and review known as The Shadow Stage. His soundness of judgment, brilHancy of style, and clarity of expression have earned for him an enviable and distinctive place in the ranks of American dramatic critics, and his opinions and comments on matters theatrical have made him not only a metropolitan but a national figure.
To the screen, in addition to his vast lore of theatrical knowledge, he brings a broad vision of the possibilities of the photoplay; its mission as America's greatest recreation; its responsibilities and potentialities as the supreme moulder of public opinion; and withal a sympathetic understanding of the difficulties which beset producers in their effort toward perfection in a still adolescent art form.
Mr. Mantle's reviews and those of his associates in his department, editors of Photoplay Magazine, are written for the guidance of the intelligent devotees of the screen and constitute a real service to millions in conserving their motion picture time and money.
While making no effort to review pictures from a strictly exhibitor viewpoint, exhibitors who realize that after all it is the public that renders the ultimate verdict of success or failure, might follow his department with profit.
f\Y the March issue 554,000 copies of Photoplay were distributed throughout the country, in every city and hamlet, going right into the homes where it is regarded as the authoritative voice of the silent drama, moulding the opinions of millions, and acting as their guide and friendly counsellor in the selection of pictures.