Motion Picture News (Jun-Aug 1920)

J Illy ly , igto I 615 Plunkett Will Exploit Charles Ray Picture Joe Plunkett, iii;iii;ip:-T dI' New York's Strand tluMirr .imiuinu-cs that he has already iii.uic \i\:\w^ for an elaborate present;itiiMi and exploitation of Cli.'irU"^ R:ty's initial First National otTerin.L; " iMiriy-hvc Minutes From Broadway," to be featured during the run of tlic film at tliis Broadway playhouse. Although this production, the first in which Ray is being presented by Arthur S. Kane, is not (juitc completed, Manager Phuikelt is said to be looking forward to Ray's first independent film as the most important film offering of the Fall season. According to Manager Plunkett, the Ray adaptation of George M. Cohan's comedy drama will be distinctive for the sentiment that attaches to it through its association with the days of a decade or two ago, easily within memory of audiences of to-day and tenderly treasured as a particularly hright period of Broadway historj', omedy starring Fay Tinchcr and reUaaed by Kducallooal Filmi CorporitlOD. "K Stuldff Btrtn " Big Drive for "Mystery Mind'' Shriners Crowd Portland Theatres Exhibitors in Portland, Ore., took advantage of the thousands who attended the Shriners' Convention in that city recently to fill their houses manv times a day, and two theatres, the Circle and the Hellig, were kept open from 9 o'clock in the morning to 4 a.m. to satisfy tlie demands of the visitors. Pictures shown at some of the larger theatres were "Treasure Island," " Paris Green." "The Copperhead," "Why Change Your Wife?" and "Excuse My Dust.' Moreno on ''Location in Truckee Region Antonio Moreno left this week for Truckee. California, with his entire supporting company, to spend three weeks in the mountain country filming scenes for the eighth episode of hj^ g4ph serial. "The Veiled Mvsterj." This serial is progressing steadily under the direction of William J. Bowman, and will be completed well in ad%'ance of the release date, which will probably be sometime in the early fall FULL capitalization will be made of the name of Arthur II. Reeve, creator of " Craig KliiuliIs " and author of scores ol ntiiud detective stories, in the exploitation of "The Mystery Mind," the serial produced by Mr. Reeve and John W. Grey for Supreme Pictures, Inc, which has been taken over by Educational Films Corporalion. Tentative plans have been made for the rele.ise of the first of the filteon tpisodcs through the Kducalion;il <\rlirinL.M.>s in tllC United Slaii -. .Hill I .111 nl.i 'iMriiig the week ol >i \ I i I '■ill \ll 1.1 ihe brandi niau,^'. r -. . Ik , n .nlvised of Ihe acquiMlion of " The .My.stery Mind," and ihi full selling force will he ready t<i start a determined drive. Arrangements have been completed for the publication of the story by Mr. Reeve in six gencrou.s installments in "Detective Story Magazine," a Street and Smith publication with a circulation of about 300.000. The m.-.^a/bi. ii 'If will give the story tb. . ! in m ihat the name of Mr. I' i . the express permission ui bi . imMishcrs havini; been obtained in this specific instance. Shortly after the start of the story in the De^eclive Story Magazine the entire novel will he published in a popular edition by Grossct and Dunlap, the volume being illustrated with a number of scenes from the ^'arious episodes. Arrangements have been made to have booksellers all over the country devote special window displays to the book, this following closely on the news stand advertisements of the magazine stor>'. In order to encourage the bookseller to be more generous in such displays, Grosstt and Dunlap have obtained from Harper and Brothers the right to publish 5e\'eral volumes of the Craig Kennedy " stones in the popular editions and these will be ready at the same time, so that the local dealer will himself derive benefits from co-operating wiih the exhibitors. Details of the plan will be sent to both the exchanges and to exhibitors. _ Following this there wdl be a third avenue for publicity throtigh a well known syndicate which will handle the story for daily news paper use. states Educational. Name of Arthur Reeve to Be Ft'iiiurc of l{xpl()ilati(>n Campaign Still another hirge vohiinr of newspaper anti magazine iiiihlicilv is promised Ihe cxhibilur ihrouKli articles on hypnotism. J. Ral)ert Piittlme, who IS fcatureil in "The Mystery Mind," Is jirobably known to a greater public thiin aiiv other hypnotist through his thousands of stage apj)earaTK-eH, nnd It is expected Ihat articles telling his experiences will attract unusual attention. Ilypnotism enters in a great degree into the story, regarded as unusually timely on account of the present interest in the occult and psychic, " We hclicve," says Educational, " that the exhibitor will w<-b:ome ihe opportunity to take advantage^ of legitimate exploitation with ' The Mystery Mind.' We intend to afford him a cooperation that is iti keeping with the slogan, ' tin aristocrat of serials.' He has had to depend for a long lime on 'hokum' ; he will not have to do it here. Better staled, he will have this invaluable, unpurchasable selling cooperation in addition to all ihe other aids that he has ever had l)cfore. " It ia iinncccmary fttr im tn cult iiltention to ihc fact thai Arlltur It, Kervc is niie of the hritt known of living iiulhiiin. ThiTi' are few wlln have not rend al U-iist honu* of hiit "Craig Kennedy' >ilorleii. Tlii-ro i* liurdly II hiiiiie Ubriiry thai doca not coiiiiiin one uf his vohnnc'^. I'ii'lt up ihe magu/iiies tuduy and you will liild advvrliNeineiits of NelM of his llnok^ ^lll^illg you tn llie flicc, lie will novcli«e 'The Mv»tcry Mhid' and it will uppciir In ' Ucteclivo Story Magaxine, In book form uiid in new spa pern. " ExhibilorH. esprciiilly thoiie oiitilde of New York CWy, know ilinl every pnlrtni U fainihiir wiili ilic name of I'liultne, Ihe hvimnii^i who hsifi iippeiirrd on piintlr;dly every singe. Ilis v<-ry iiaiiir will iifTord a vast ctienlete at iIk' nlarl and ihe lirlicIeB on liypiioliMrii are bound to arotiKe the greatest utnouiii of inIrrext. Iricidctiliilly, ihe^ afford the exhiltitor nn opporlumty lo use 'loail Hiigles' in (heir expluilalioii. Wc will offer a elaniH of puhlicily that will attract Ihe fullest attention without rcsorlinff lo Ihe b:illyhoo form of advertising." Van der Veer with New Levey Organization Willard Van df-r Ve-T has been appoinled hearl of Ihc pholographie department for the new Harry Levey Inc.. film-producing company. Mr, Van der Veer is one of Ihc best-known expert camera men in the field of motion picture photography. He was formerly associaird with the old Gautnont Company and willi C, L. Chester Productions, Inc. Ro*coe (Fatty) ArbuckU Children to be Guests of Hugo Riesenfeld HeginninK Tuesday, July d, liugo Rie*cnfeld will entertain four hundred cast-side children weekly at the Kivolt and liialto theatres. Two hundred youngsters, selected by the officials of the University Settlement will he admitted free to each of the houses every Tuesday afternoon throughout the summer, it i» ftated.