Motion Picture News (Jun-Aug 1920)

J ul \ .'4. / 9 o Patke's Skort-Sutj'ect ScKeduL THK leadership of the r,ilhe ExchaiiKC Inc-, in the distributiun of short subjects is now .(Hcrally recognized. This leaderliip ha» been accentuated during In: past year by the achievements ■ the Paihc Xews, by the success ■ it the Harold Lloyd comedies, by the growing popularity of the Palhf Review, by the distinctive public approval of " Topics of the Day," and by the tnui:«uat demand for ilic onereel Kulin comedies. In recent weeks the new " Voung BufTalo" scries of two-reel \Vcstemers has been added to the list and is recognized already as one of the most meritorious subjects of its kind. After three years of one-reel i incdics. Harold Lloyd branched ■ 11 in a scries of six two-reel spc.il productions in the last year and reached a place of leadership 'King the greatest box-oflicc slars. I lis latest comedy, " High and Dizzy," is said to surpass all previous achievements. He will make two more comedies after " High and Dizzy" for Pathe, and will then be free to enter into his Associated Exhibitors contract, which was recently signed. The genuine merit of the Lloyd comedies is perhaps most strikingly emphasized in the consummation of his recent contract, which involves over $1,500,000 a year, it is stated by Pathe. This contract was executed after a careful canvass of leading exhibitors, and on their assurance llui he w.iv rvii.irJol \.^ ilu,,, ,lu' most attracint proposiiiun to exhibitors in the licM tmlay, Lloyd started his comwiy luccc^n wiih Hal E. Roach, who has been producing comedies for Pathe for the past SIX years and. while under Roach s direciion. he has appeared HI over 300 one-reel comedic*. Mr. Roach is also rcsponsihle for the Rolin comedicv featuring *'Snub" Pollard and the famous linle "darkie." Pickaninny S.immv. His plans for the future emhracc a wide scope in the field of comedy and assure the Pathe clientele of a remarkable series of one-reel productions in addition to the famous Harold Lloyd comedies. The tremendous popularity of all these comedy features can be appreciated when ii is understood that the Harold Lloyd new comedies arc being featured in hundreds of theatres and arc booked in more lliaii 6.000 houses in the L'nited Stales. He is also in big demand in the foreign market. Tlie Rolin one-reel comedies arc appearing regularly each week in approximately .S.OOO houses. iiaciced hy ihe prestige of being the first ntws-reel, the Pathe N*cw> was an ins(ituti6n in thousands of theatres at the beginning of last year, and, owing to the many cxtlusivc features since that time, ii has made tremendous gains. Hardly a week lias passed without one of the big news features of the world being exclusively featured in the 1 ..III. 111, llM ,.| ,X.li,»uc achirvementk reads like a chruiutlogy of current hutory. The reward of tbi» endeavor i» iduiwn in the fact that the lopicjil reel i* supreme in CiS per cent o( the 8.(100 moiitm piciurr U>calilies. Pathe has jutt announced thai My Maycf's Iravrlnutiht. which has Ik-cii our o( the mu*l succe»%tul featurek of the imtgram at ilie Caniiol theatre. New York lity, will be incorporated in the P.iilie Review. Thik addt another grrat feature to the already lniiH>»inK li-t of subject* vliown in thi* *crecn maganiie. In the cour»c of the past \r.ir Pathrcolor slow motion ph<n.igr.iphv. iLiiiifi pictures, scieiii t .mil .irl, lm\r l.tcii mbli tl in a irrl of brilliant eniniaiiinirni. " Topic* of the Day " lirvnine famous to theatre-Koero with nlnioK the vcr> first release under I'lithc (listrilmiinn. The nungeiit nnraKraphii which form the luidy oi this rcmarkaMe reel are •.rlrctrd from the newspapers and mnuaiinei of the «iirbl by Oif edilor-i of the Literar>' l)iKe»t and lliey have capiurrd for .^nicriran inielleci a new hiitll pl»ce in the world, As an indiciiioii of the |Hipularily of the reel it ran hr staird that ill the recent rnnte^t for wluHd teacherf in which a prir< wai. offered for the beat reavon each wrrk bv a school teacher for inrreatiiig the pay of teacher*. IHL2KJ topic* were entered in the conteit. Wlieit it ii rcaliied that only school learh m us aliouiil lo Chill till* C(lH ic»l, It nill |.r apprrciatM that lltlllioiti of iKoptr who atr nut school Irachera mu*i have virwnt nitd »ppir.iitird "Topic* of the I>ay " nt that lime. In krrpinc with ii* jHdlcv n( cloocK w.il*liinn ilir dnuiimla nf rvhil'iii'T* and irtpinidlnu to that ilcniaiid. I'.vlhi ir^enily rflpvtcd the diiiribiitioii of ft kerini of two-ieel Wrsnti.rtv i:v,r\ (xhihuoi will rrco^iiifi' ihtil Mt ihc la«l vriw the public have turn lookinu loi gir.it out-diKir piriurr* uilh a wrMrni touch ,nnd thr*r in] pu'liiiri ill which " YounK HiiiLdo" i* slaircd .111 itu eiiiiK ih,ii di inaiid MI induAlioiu point lo ilir trttrt at liring one of the ittu*| »itcce*lfill of the Khort lUbjrcl*, Mr*, Sidney Drew cuniedie* linve aUo met with grrai •ucteai whenever iliown. Tliry are comedlea uniiiue in their kmooihiirt* ami in their udherrner to the iruj*m* »f life and are diiiinguikhed (nr (uio humor. 'Ihey have all Imtii iiivrn upon their rcleatr u prrnurre at the (-'itpitid Thrairr III New York l ily, and thry rank with llle great coinrdy iticcek*!-* nl Mriiad>\av. John Ciinibertand, lln *(ur of the «rr)ek, ib one of the br*l known of Amn^ica'd »tuge acton, iiiul in lliriir pitturr* he liat won for Ikiii r tf ,i place among ihr Irndn i <l.> »ereeM. How Patke News ''Covered ■ World I Eyes ' is a slogan adopted some ' time ago for the Pathe News, and it is one which aptly fits the work of this great cinematographic news gathering agency. With the most remarkable events in the world history occuring during the twelfth month jusi closing, the Pathe News can proudly point to its record of never having missed covering a single event of importance, and to the most remarkable series of " exclusive " pictures ever recorded in news-reel annals. Time and again the Paihe N'cws cameramen in all corners of the globe risked their lives, states Paihe. in order that American audiences, sitting liark calmly in their upholstered theatre chairs, might have brought l>cforc their very e>es e\ents that had roused their deepest interest through newspaper columns. But American audiences arc appreciative, and the commanding PJ>silion attained bv the Pathe News, is evidence of this The Pathe \cws has become established as the standard news-reel, and there are thousands of exhibitors throuehout the L'nited States, who *ouId rather eUmtnate a feature, than to keep this reel of? their program. The Patbe N*ew< ha< built up the (Creaiesi news ini-' ■ ^on in cjncma ^ no pan of the organization is r, ■ • .1 c:iiiu Nini.'oi \\ ho is thoroughly alive to the importance of his position. From the far-Hung battle lines of Soviet Russia, lo revolution-torn Germany and Mexico, Pathe News cameramen during the year just passed risked life and limb to obtain scenes of importance. On land, on sea, and in the air, Pathe News cameramen were ever on the alert, and their romances were keenly written in issue after issue of the Pathe News, with its scores of "cxcmsives * and c\'cr entertaining sul)jects. It would l>c almost impossible lo name the " stories " which appeared in the Pathe News and were not found in any other new* reel. IJut a resume of a few of the more im[>ortant " l»eat* " is contained in a statement juM issued try Pathe, calling attention to the ft-ats of its news reel, l>cKinnint: with the pictures first showing the Allied occupation of the Dardanelles. "Succeeding scoops were scored on the following." sayi Pathe in a statement just issued from its bcad/^uarters. " Pictures of the actual peace treaty-, and the signatures of the represcniativr* nf (he different nations r?.' ■ . • * ■ rreaty. a document ' rtance. "Fir- ■■ attadc fin T ' ^ ! ■ ~ fi Feincrs in res of the mob storming r' house in Lexington, Ky., ■Iiiiiri^ lln t'r<-i' UikIi nut tlirr> recently. Rioter* were shown actually being >hot down. The Pathe News reprekcnlative risked hi* life photographing this feature. " Fir»t picture* of the German revolution. "First pictures of the activities of the German Reds in the Ridir district. " First picture* of Uk French occupation of Frankfort. Germany, which almofti resulted in the renewal of the war l»eiwccn Franir and Germany. " Fir»t picture* of the Supreni. Conference of the Allies at San Remo, Italy. " First and only pictures of thrMexican revolution. *' The Pathe New* bai show rj more voeciarular and thrilling pi' ture* tnan all other ageiirir* com Lined, particularly in the field of aviation. Amontf the Iradini; »lllnt^ covered by the Pathe Nrw* in lhi» field, wa* a 'leap for life,' in which an army aviation wrgram leaped from an aeroplane moving ai too miles an hour and over th<Capitol ai Wavhintnon. " Other * rxrlukive* ' were the fir»i aeroplane flight rser (thotographrd over l>jnd'rfi, in which Captain jack Alr^^k. only airman fr, fly ' ' ^t^antic f>n a n'm-\Uip ■■Ttrd wmf, remarkable -■ * of a 'human [*en■i/mg fr'/m tint pVaW \'j iinoib. r ; fir«t pictures of a flight over the Panama* Canal, <-;«-r made for public record; pictures o, lliKhl u^.l ill. w,|...ih. \tl l^ftkrii. "These are but the high tights of ihr fern*»liotmt feats of the Pathe Nrw* durnig the year. Tliry are kigiuliranl of what ran he rx[ircird duriiiK thr forllifomiiig year, for the organi/ati(4i i« the ntoil perfrct in the new* reel field, and I* ever prepared to film any event worthy of bring filmed, and no corner of the kIoIic i* too remote for its ariivttirs " 3tol The fi^^ure that means so much to advertisers JVatch and fVait