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Motion Picture News
indicaves what can come back lo tlie musi cal picture house.
handle it. If you come into contact with an editor who says, " Well show us what
In any event, irrespective of tlie line we ought to do," let me hear about it; up among the newspapers, if you move perhaps I can help there, too,
strategically, you can be sure of very liberal publicity because of your music activities.
You will remember that last week I mentioned ways of making alliances with the local musicians, music-clubs, teachers, choruses, etc. Now you can readily understand that the music patrons and art leaders command the respect of the edi
(Next week Mr. Isaacson will write ' IVays of Announcing Your Music Venture.")
Questions and Answers Discussion
or proprietor of a new theatre.
I would appreciate your putting me m touch with a responsible manager desiring someone in mv line, and would be glad to see him personally. I can furnish references of the highest order.— Lester Huff, Orpheum Theatre, Elkhart, Ind.
(Mr. Huff's name has been sent to several managers through the News Musical Exchange. )
From a Famous Composer
Dear M r. Isaacson :
When I learned that you had been appointed editor of the music column of Motion Picture
News I realized at
:l'/v Dear Mr. Isaacson: .. _ — I am greatly interested in your articles
tors. Hence >ou will see that every alii contained in Motion Picture News, and
ance you make with music-folks assures will appreciate your kindness in suggest
you of additional newspaper attention, ing anything which will contribute to the
The same point should be applied to the success of our orchestra. , nirtnrp Hass
alliances with the publishers and to all We have the representative theatre of ""^e 'hat at last a n otion P'^t"'-^ <:1^=^
those other ideas which 1 plan to present the city,-orchestra of 12 men with piano -heet had taken a pioper step, it had
to you from time lo time. and pipe-organ. Men are all capable of
Now, 1 wish in closing this article, to handling the best class of music. Anypresent a very daring idea which if 1 thing offered personally or through your were present in your place, I would not magazine will surely be considered most hesitate to try lo engineer. favorably. Can you suggest where I can
The newspaper is the mouthpiece for obtain a lirst class organist for the relief
sheet had taken a proper step; chosen a music editor without an axe to grind, one who neither had his own music to sell nor was bounden to promote a particular publishing concern — and it had chosen a man who is a musical enthusiast, a recognized authority on matters and
public opinion. It responds to the call of periods during orchestra sessions? Hours persons musical and an impartial critic
its community. Now when you show vour are not more than two (2) each day. who seeks ever to do coristructive work,
local editors that the city wants lots of Salary per week, $so.— Edward C. Mar I congratulate you arid Motion Pic
music facts— that will bring about an quardt, Leader, Strand Theatre, Akron, ture News, especially since I have just
eager attempt on the part of the news Ohio. '-^ad your article m the current number
paper to do thtir duty. (Note: Several names were sent to of July 31st, on what type of director
Thus, if you should get together some Mr. Marquardt through the Musical Ex managers should choose for their motion
off-afternoon in your theatre the entire music fraternity of your city — teachers, dealers, artists, club people, etc. — and you should put in writing a statement from them all, signed — asking for larger recognition of music in the newspaper columns, the editors would " sit up and take notice." You might even bring in the rival theatre managers, or not, as you like. You might even take a week's patronage of your theatre, with their signatures and send them along.
change. )
Dear Mr. Isaacson:
I have read with interest your frequent articles in the Motion Picture News, particularly your last article inviting musical directors seeking positions to get in touch with you.
I have had ten years experience as an organist and orchestra director in the better class of picture theatres and was the past winter the director of a fifteen-piece
picture orchestras. You and Motion Picture News are both on the right track, and you have ray best wishes. Very sincerely,
Joseph C. Breil.
Concerning the Music Tax
Dear Mr. Isaacson:
In the July 17th issue of the Motion
Each person in your conference might orchestra in a new house, but resigned Picture News appears your reply to an
send a letter separately to the editors, or might call or telephone where possible.
Your part in the proceedings will be to foster the united efforts to get larger newspaper attention for music and be closely identified with the movement. Once you become a factor in music your game should be to play ex'cry card which will make your name and your theatre name part of the public conception of music. The more musical interest, then the more your benefit. It's like a game of pingT pong. You strike it over and it's struck back to you.
If you find yourself against a peculiar newspaper situation let me help you
this position mainly for the reason that inquiry from the Princess theatre, Gillet,
the management of the house felt that Arkansas, relative to this Society,
they could not support such a large or Your answer is a clear and correct
chestra. I was engaged there mainly for statement except as to your statement,
the reason of the strong competition exist " that the largest tlieatre would not be re
ing at that time. This factor was finally quired to pay more than $5 per day " for
eliminated, therefore the reason for re the license to use the repertory controlled
duction in personnel. I prefer a house by us.
only where an orchestra of twelve or more is used. Any manager desiring up to the minute musical programs and artistic setting for the pictures would not regret obtaining my services.
I am in personal touch at all times with
The fact is that the largest amount received from any theatre does not exceed 82 cents per day, and the average amount paid by theatres is approximately twelve and one-half cent per day.
We are sending you this information in
plenty of good musicians and can furnish order that you may advise your correany number of musicians at a moment's spondents acordingly. — American Society notice. This information for the owner of Composers, Authors and Publishers.
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I "BLUE STREAK McCOY"
I ' Theme: "Flirty Flirls " (Mel. Rubstol, Levy
I I — "Humorous Drinkine Theme," by Roberts (3 minutes and S seconds),
i until — S: At screening . , ^ , .,
§ 2 "Comedy Allegro," by Berg (3 minutes and 10 seconds), until — ^T:
1" Meanwhile Cactus City." , ... ,, . .
s 3 "Hurry" (For pursuit and races), by Minot (4 minutes and IS sec
ionds). until— T: "When tanlt meets tank.' ^ _ , ......
s 4 Theme (1 minute and 45 seconds), until — T: It was a very kind.
i 5 "Clematis" (From Boutonnierc Suite), by Tonning (3 minutes and
i 15 seconds), until— T: "Diana found her." .., «
I 6 "Spinning Top." by Knecht (2 minutes and SO seconds), until— T:
5 " Blue Streak & Pete." . , l t ,* ■ . j ic
I 7—" Dramatic Conflict" (Dramatic Hurry), by Levy (1 minute and IS
i seconds), until— T: "The idea to." .. ii,„ ,1,. e.l,, "
S 8— Theme (1 minute and 20 seconds), until— T: ■ After the fight.
I IZ'camelia" (From Boulonniere Suite), by Tonning (I minute and
§55 seconds), until— T: "At the Ranger headquarters.
n n m n tu u 111
IJ^Jo'"' "'""'"..and 10 seconds), untilT: "In the days." 11-— binister theme (For scenes of impending danger), by Vely ^\T°X'X '° is=?,onds), until_T; "I go back with you."
ute's'run'ifS^.'^TSfiVco'mrany"''"""''""" '"''='' ^"""^ "
.eco;;3;')'=s;-¥r"o'tut"s\?„af""'' <' "
„„',S~t"J:¥v,™"? <™"°°"""=''1''=). by Berge (3 minutes),
until — i . rhe night came.
f^'^^,!!,S^*21,'i''i7'""'°';"> (^""S ''nse emotional scenes), by Shepherd (3 nmuies and 50 seconds) untU-T: -1 can't go without my boy" an'd'To RllnXyL'S^l 'rV-SV.!"'!? by. Borch^2 iinute.
17
"4„',., •' ,17 <^'°?«-"P of Blue Streak 'on horse.
1 "Fight him Uncle "' tumult), by Minot (2 minutes), until— Ti
» "p!Sii;'l,ilt"t?"J' """"''!.'»' <' ■»'■""« a"^ 55 seconds), until— Ti
= Following the discovery."
I 19— Theme II (3 minutes and 30 seconds), until— T; "Foe a week." I THE END
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