Motion Picture News (Nov-Dec 1920)

Page scan 00068 from Motion Picture News

Record Details:

Title:
Motion Picture News
Date:
Nov-Dec 1920
Author:
Motion Picture News, Inc.
Publisher:
New York, Motion Picture News, Inc.
Volume:
Motion picture news (Nov-Dec 1920)
Leaf #:
00068
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Motion Picture News was the leading film industry trade journal during the 1920s. Founded in 1908 as a counterweight to the dominant Moving Picture World, the News was the voice for the independent, non-Trust, producers. Later Motion Picture News expanded its coverage to the entire industry, supporting the independent exhibitor with objective film reviews, summaries of programs at theatres across the nation, activities of regional exchanges in the cities with regional exchanges, and excellent coverage of the coming of sound and screenings and stage shots at the major New York City theatres. -- David Pierce, 2013
Date Added:
May 30, 2024
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Motion Picture News Showmen and Salesmen To sell a person something without first showing it to him requires mighty excellent salesmanship. Practically every article of trade is seen before the sale is made. The business of the motion picture exhibitor furnishes almost the one exception, for the only thing he sells is the privilege of seeing his wares. The exhibitor isn't a seller of merchandise, he's a showman thereof! The number of people, therefore, who will wish to see a show will depend upon the quality of the posters. Because of the difficulty of selling anything without showing it the task of the poster becomes manifestly difficult. The fact that the best is none too good is beyond all question, but equally beyond all question the RITCHEY poster is the best! We do not claim that the RITCHEY poster adds one jot to the artistic value of a photo-play. What it does do is to give to the photo-play it accompanies a tremendously increased box-office value. An unusually artistic film will of course please the exhibitor's patrons, but the point not to be overlooked is this: It is through RITCHEY posters that the maxi\ mum number of them will be provided! RITCHEY LITHO. CORP. 406-426 West 31st St., N. Y. Phone Chelsea 8388