Motion Picture News (Nov-Dec 1920)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

4132 (Equipment Service) Motion Picture New turquoise blue note used in the medallions of the wall panels. All of the lights in the auditorium are controlled from the switchboard in the picture booth, and by dimming one or two of the colors in the coves and intensifying" others, a veritable color symphony is produced. An infinite variety of effects is possible, presenting the interior beauties of the theatre in the key of moonlight, of noon, of sunset, etc. The stage itself has been a special study of the decorator and focusses attention by a heavier color note. The curtains are heavy velour of a plum color with applique of turquoise blue edged with gold. Drawn back to disclose the picture screen the curtains reveal a drapery of turquoise blue. The whole is softly beautiful and orientally magnificent under the varying colored lights with which the stage and auditorium are lighted. The theatre is well ventilated, with a complete change of air every five minutes assured by the Typhoon system, by means of which the air is washed before being forced into the auditorium. In the summer the air will be cooled by passing it through ice chambers, thereby reducing the temperature to any desired degree. An automatic control system insures uniformity of temperature. The pipe organ installed in the Rivoli is an " extra-special " instrument, and is regarded as one of the most unique in the country, as well as one of the largest. It was installed by Wangerin & Weickhardt, of Milwaukee, after three other companies had refused to undertake it upon seeing the requirements. The plans upon which the organ was built were furnished by Walter Goetzinger, famous blind musician of this city. Outstanding features are the drum and harp attachments. With these and others of the thirty-seven stops the organist can reproduce at will a full orchestra or almost any instrument individually. The organ has four keyboards. The pipes are built into the walls to the right and left of the proscenium opening, ornamental grilles permitting the passage of the sound while cutting off the view of the pipes themselves. Six months were required for the task of building and tuning the organ, which represents an expenditure of $20,000. Mr. Goetzinger will be the musical director of the Rivoli and master of the organ. Electrically the theatre is one of the best equipped to be found anywhere, and it is possible to produce any shade of light with a minimum of effort. The curtain and the ventilating system are electrically operated. Present at the opening were film men and booking agency representatives from this section of the country, who were entertained at a banquet at the Hotel Stoddard following the evening performance. A feature of the opening was the profusion of floral decorations, consisting of elaborate set pieces and baskets and vases of flowers, the gifts of booking agents and Arthur Abrams. President Synchronized Scenar Music Co., of Chicago other theatrical folk of the Northwest wl have had business connections with theatre company. Conspicuous in the di play was a huge floral horseshoe, the gj of La Crosse business men. The Albany, N. Y., Strand recently opened continues the Strand policy of spacious roomy theatres