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^hnuary 22, 192 1
845
Window display for "Idols of Clay" by the Princess theatre of Colorado Springs, Col.
iile's Presentation Makes Hit with Audiences
In his presentation of Once to Every \'oman," A. V. Hile, manager of the Anjnia theatre, Butte, Mont., has followed ut the successful plan inaugurated durig the Xew York showing of using a nger.
She was used in two places in the film, rst while the screen heroine was shown inging in the opera. As the shot was ired the singer stopped, and the trap man '.uplicated the shot. The effect was inensely realistic. The singer also was used • t the sick-bed scene when the heroine Itecovers her voice in singing " Ben Bolt " jior her dying mother. One of the city's peading soloists was engaged for this work.
In exploiting the feature, besides a comirehensive and thorough advertising cam•aign, Mr. Hile originated an attractive obby display, using cut-outs from a 24 heet. This was supplemented by a Magna [/ox phonograph attachment to a talking nachine that played Oriental operatic airs hat could be heard two blocks away.
Strand Has Prologue for "The Great Adventure"
As a prologue for " The Great Adventure," playing this week at the New York Strand, Manager Joseph L. Plunkett is staging a vocal number, " A Dream," the vocalist being Walter Vaughan, tenor.
The stage setting provided is an artistic studio with a French window looking out on a painted water scene. The setting is dressed with the usual studio furniture and at left center is a large picture in a gilt frame.
The first verse of the song is rendered with the singer sittino^ at a table at right. Later he rises and sings to the painting. Gradually the painting dissolves and the figure of the woman shown is replaced by a girl, suggestive that the painted form had come to life. Near the close of the number the painting is faded back again, the woman's form disappearing. The illusion is performed with a transparency canvas covering the inside of the picture frame.
Brooklyn Strand Localizes Short Subject
Localizing film short subjects and the incidental prologues that may go with them, calls for thought and effort, as was indicated in the home town exploitation that the Brooklyn Strand theater got out of a travel scenic, " On Board the U. S. S. Idaho," in a recent performance.
Brooklyn having a great navy yard and being continual host to naval officers and sailors, gave opportunity for surrounding the film with local effects. Managing Director Hyman devised a prologue to introduce the subject and had prepared a highly artistic scenic drop showing the Brooklyn Bridge in hazy outline. Before this drop on the bridge of a ship stood Arthur Smith, basso, in the shore attire of a sailor, singing " The Sea Is the Life for Me." Inasmuch as the Brooklyn Strand is only a short distance from the big bridge all in the audience quickly assimilated the home touch idea and applauded the stroke.
That the film had been selected with the local touch idea foremost was revealed by the <!)pening scenes.
• Christmas Decorations by C. W.
Dieiel, manager of the Liberty theatre, Youngstown, O.
prologue number
Left — Rest-room. Right — Stage setting for a special