Motion Picture News (Feb-Apr 1921)

1802 Motion Picture News THE following sales are reported on the independent market during the week: Charles Urban Movie Chats Nos. 27 to 52 (Kineto Company of America) to the Merit Film Corp. for Greater New York and Northern New Jersey. Klass A two-reel Komedy series (Alexander Film Corp.) to R. D. Lewis Film Co., of Dallas, for Texas, Oklahoma, and "The Ne'er-Do-Well" (The Film Market, Inc.) to S. J. Dunning for the Dominion of Canada. " Thunderbold Jack" (Arrow Film) to Robert Lynch for Eastern Pennsylvania and Southern New Jersey. 44 The Way Women Love " (Arrow Film) to Robert Lynch for Eastern Pennsylvania and Southern New Jersey. " Luxury " (Arrow Film) to Robert Lynch for Eastern Pennsylvania and Southern New Jersey. " Luxury " to Louis Frank, of Chicago, for Northern Illinois and Indiana. "The Way Women Love " to Louis Frank, of Chicago, for Northern Illinois and Indiana. Ten features starring Dustin Farnum, Gladys Hulette, Kitty Gordon, Gladys Leslie, Charlotte Walker, and Kathryn Adams (Arrow Film) to Independent Film Service Co. of Dallas, for Texas, Oklahoma, and Arkansas. " Love's Protege " (Arrow Film) to First National Exhibitors' Circuit, for Minnesota, North and South Dakota. " The Man Who Trifled " (Arrow Film) to First National Exhibitors' Circuit for Minnesota, North and South Dakota. " The Tame Cat " (Arrow Film) to First National Exhibitors' Circuit for Minnesota, North and South Dakota. "Bitter Fruit" (Arrow Film) to First National Exhibitors' Circuit for Minnesota, North and South Dakota. " The Penny Philanthropist " (Arrow Film) to Tucker Bros. Amusement Co. for Texas, Oklahoma and Arkansas. " The Deceiver " (Arrow Film) to Tucker Bros. Amusement Co., for Texas, Oklahoma and Arkansas. " The Man Who Trifled " (Arrow Film) to Tucker Bros. Amusement Co. for Texas, Oklahoma and Arkansas. "The Daughter of the Don" (Arrow Film) to Tucker Bros. Amusement Co. for Texas, Oklahoma and Arkansas. " Luxury " (Arrow Film) to the Ohio Film Classics Corp. for Ohio. Ten Screenart Consolidated Plan Pictures (Arrow Film) to Liberty Film Exchange of Washington, D. C, for Delaware, Maryland, District of Columbia and Virginia. Spotlight Comedies (Arrow Film) to Arrow Exchanges, Inc., for Greater New York and Northern New Jersey. Spotlight Comedies to New Film Exchange for Eastern Pennsylvania and Southern New Jersey. Sport Pictorials (Arrow Film) to New Film Exchange for Eastern Pennsylvania and Southern New Jersey. Edgar Jones series (Arrow Film) to Arrow Exchanges, Inc., for Greater New York and Northern New Jersey. Four Jack Hoxie features (Arrow Film) to Arrow Exchanges for Greater New York and Northern New Jersey. " The Deceiver " (Arrow Film) to Greater Features, Inc., for Minnesota, North and South Dakota. " Bachelor Apartments " (Arrow Film) to Merit Film Corporation for Greater New York and Northern New Jersey. Twenty-four two-reel Westerns, starring Ray Gallagher (Independent Film Ass'n), to Capital Film Exchange of New York, for Greater New York and Northern New Jersey. Ziegfeld Picture Screened Florence Reed in " The Black Panther's Cub " Shown to N. Y. Trade >olely from the speaking stage. " The Black Panther's Cub " was written by Ethel Donoher, and Philip Bartholomae wrote the scenario. It is some time since Florence Reed appeared on the screen, but her return is said to be an auspicious one, and her acting an artistic delight from start to finish. Part of the story is laid in Paris and Director Chautard is said to have obtained some realistic scenes without tending to exaggeration. A TRADE showing of "The Black Panther's Cub," the new feature starring Florence Reed, produced by W. K. Ziegfeld, was held on Tuesday, February 15th, at the Times "Square Theatre. A number of critics and others interested in the production attended the showing. " The Black Panther's Cub " was directed by Emil Chautard, and the supporting cast includes Norman Trevor, Henry Stephenson, Earle Foxe, Tyrone Power, Mile. Dazie and others. Mr. Ziegfeld, president of the Ziegfeld Cinema Corporation, is to be congratulated for bringing into the industry a new angle, for he has produced a motion picture with a cast recruited New Tarzan Serial Coming Numa to Make Burroughs' " Adventures of Tarzan " in 15 Episodes A NEW Tarzan serial, adapted from Edgar Rice Burroughs' book, " The Return of Tarzan," is to be placed in production immediately, according to an announcement made by the Weiss Brothers' Numa Pictures Corporation. It will be a fifteen-episode feature and will be of the super animal-jungle-thriller type. At the suggestion of Edgar Rice Burroughs, it will be entitled "The Adventures of Tarzan." Numa Pictures Corporation recently produced " The Revenge of Tarzan," a six-reel feature adapted from one of Burroughs' famous stories. Backed by a very novel exploitation campaign this feature attained world-wide publicity even before its release. At the offices of the Numa Pictures Corporation it was stated that plans for the making of "The Ad ventures of Tarzan " have been under way for five months. It i« planned to make it more elaborate^ than any of the Tarzan films heretofore produced. The continuity is being prepared by a corps of novelists who have all made names for themselves ii»both the serial and feature fields. They are in constant touch with the animal trainers who will be called in to assist in the making of the picture, with a view to getting all that is possible out of the big animal and jungle scenes which wilt predominate the background of the production. According to the Weiss Brothers, the continuity for the first six epi-* sodes is already completed. Elaborate sets are now in course of construction and large shipments of animals are reaching the -tudios dailv. Business Was Too Good " Sam Zierler, of Commonwealth, Sees Revival of Showmanship Moore in Montreal Foster Moore, sales manager for Jans, left recently on a flying trip to Montreal on business for the Jans Pictures, Inc. "Dl'SINESS is exactly what -D one makes it," believes Sam Zierler, president of the Commonwealth Film Corp. of New York. " It's very bad business for anybody in the motion picture business to mope. The thing to do is to work." " We all have to work a little harder, but that is the healthiest thing that could happen to any of us. For a while business was what we might call almost too good. Exhibitors were forgetting to be good showmen, because they did not have to be. Their houses were filled anyway. Exchangemen were forgetting how to sell film in the best way. That attitude filtered all through the industry. " I think it is a mighty good thing that a sort of reaction has come. It will make us all work harder and think harder. You know, when you come right down to facts the best film salesman is the man who can show the exhibitor how the exhibitor is going to make money out of the pictures being sold. If business is too easy, as it was during the year after the war, we get lazy and forget to do that. Our business, just the same as any other business, is largely a matter of reciprocity. To make money, we must help the man we do business with to make money. It is safe to say that if the exhibitor does not make money with my pictures, I will not sell many pictures. So I am making it my business to see that he does make money with them. " The first consideration is the product. When I buy a picture for release I have to be convinced that its results will show in box-office receipts. Hence my slogan, ' Handling Only Assured Successes.' After that comes the advertising aids, the printed matter, the posters, the photographs, etc. And after that comes the ideas. Here the salesman can help the exhibitor emphatically. He can do this because he makes so many con-J tacts ; he meets so many exhibitors: he is a sort of clearing house for their ideas. " It is true, we are all working harder to maintain the big selling record of the past year, but the point I want to make is we are maintaining it. The exhibitor is working harder too, and like us he is also a salesman, only he sell> his wares to the public while we sell ours to him." Hirsh Starts on Trip Melvin Hirsh, manager of th New York Exchange of Aywo has left on a trip which will tak him to the important cities of the Middle West. Mr. Hirsh will visit the prominent State Rights men and confer with them relative to the pictures already released by Aywon and several which are scheduled for release in the near future. Ik IV. K. Ziegfeld, producer of " The Black Panther's Cub" in which Florence Reed is starred