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Motion Picture News
Executives and sales staff, Universal Film Exchanges, Inc., of Chicago
3332 (Equipment Service)
The
Added Attraction
to Make Your Show "Go"
Lighting effects, good music, may help make your show a "puller." But they will go for naught if the air in your theatre is not such^to make your patrons happy and alert.
IDICO
CRYSTALS
(The Fragrant Disinfectant)
add this necessary touch.
No matter how bright your show, your patrons won't enjoy it to the fullest extent if your theatre is close and stuffy. A liberal sprinkling of fragrant IDICO CRYSTALS before each show will wash the air, dispel all odors, and virtually convert your place into an airdrome.
IDICO CRYSTALS evaporate quickly and cannot stain or harm the most delicate fabrics. It leaves a faint, clean, pleasant perfume.
Write For Sample Can
IDEAL DISINFECTANT CORPORATION
449 Ninth Ave., New York City
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LENSES
for front and rear projection, to 8", e. f., always in stock. CAMERA LENSES FOR ALL PURPOSES
M. H. SCHOENBAUM, ""N^w^lr^l^r
Building of new Universal Exchanges, Inc., Chicago
Let Us I Know How I You
Solved I Your I Renovation ■ Problems
Rebuilt Belnord Theatre ^ Open to Public
Frank H. Durkee, president, and Charles E. Nolte, house manager, seized upon the opportunity of the planned opening of the rebuilt Belnord theatre in Baltimore and made much out of it. They played up to the public the names of the contractor, Henry L. Maas, 11 19 Ensor street, and 16 sub-contractors in as many different businesses who worked on the construction, and made it entirely Baltimore's own.
The Belnord is situated at a triangular park formed by East Fayette street, Belnord and Philadelphia avenues. At an approximate cost of $130,000, the house has been built along Greek lines of brick, steel and concrete, with seating capacity of 2000. A $10,000 three-manual pipe organ and an up-to-date heating and ventilating system are part of the features. The Belnord will show Katherine ]\IacDonald in " The Beauty Market " at its opening.
Gold Fibre Screens
Stand out in their field because of the satisfaction which they are giving hundreds of users, the world over.
Samples and literature upon request
*^orld's Largest Producers^/ potion PictureScreens.
1044 CAMP ST., NEW ORLEANS. LA. 255 NO. 13^-"ST, PHILADELPHIA PA. 64 W. RANDOLPH ST.. CHICAGO. ILL.