Motion Picture News (May-June 1921)

3334 (Equipment Service) M o t i o It Picture N e w s Murphy Amusement | Co. Erecting Theatre in New London Architect Herbert R. Brewster of Brooklyn, N. Y., has completed plans for a theatre to be erected in New London by the Murphy Amusement Co. The exterior of the building will be in the light French Renaissance, executed in light face brick with cornice, capitals, belt courses and other ornamental details in Indiana limestone. The design is constituted of three parts, the two flanks outlined by the ornamental plasters and the central portion, the main feature of which is the large ornamental window treatment. The design of this window detail permits of the enclosing of the double fire exit stairs in such manner as to form an unique ornamental effect and also resulting in these stairways being fully lighted by natural light during the day and by electrical lighting during the evening, this detail to also form an illumination feature for the entire building at night. A large and ornamental lobby will open into this foyer, or promenade, at a level midway between the proscenium and the back of the house, thus affording the greatest convenience in reaching all seats on the orchestra floor. From the foyer a broad incUned corridor leads to the sub-mezzanine, and thence by a short flight of stairs to the main mezzanine, where will be found the ladies' parlor, the men's smoking room and the open balcony looking down into the main orchestra floor. From this mezzanine balcony, the lower and sub-levels and the balcony boxes are reached, while an entirely separate stairway, amply lighted, extends on each side to the high level of the balcony. The balcony boxes are extended down on each side to the proscenium boxes and may be entered both from the balcony and the proscenium box stairs. Thorough and careful attention, regardless of expense, has been devoted to the care, health, convenience and safety of the patrons of the theatre. The floors are so pitched and graded and the seats so arranged and of such ample width that from every seat in the house an unobstructed view of the stage can be had in comfort. ' I) A L C 0 N V ' EXIT . LOW c e . r L ooc'. Floor plans of the Strand theatre, Pontiac, Mich. The building will be equipped with a large indraught fan and a large outdraught fan so studied and arranged as to supply a constant supply of fresh and properly warmed air throughout the house with draught. The most careful study has also been devoted to making the house safe under all conditions. There are ample stairways and exits, easily reached from all parts of the house. An especial feature will be that the fire exits, instead of being exposed, like those in most theatres, dangerous much of the time because of snow, ice and the elements, will be enclosed throughout, yet lighted during the day as though exposed. The stage equipment will be complete and of the latest type, allowing production of all classes of motion pictures and other attractions. Fire prevention equipment is of the most modern type. What Other Manager Has Been Up Against This? The following letter was received froro one of the News subscribers and as per his request we are passing it on to the readers. If anyone can help him out let us have the solution for next week's issue. Moving Picture News, New York City. Gentlemen : I have a room located in an hotel, no feet long by 20 feet wide. The booth has to be located in the back on the outside. That leaves the screen at the other end ta be passed as you enter the room. You might be able to tell me how I could use my screen at the other end of the room or maybe some other exhibitor has been up against the same thing and could help me out. They might tell me where to get a screen and lenses for such a job. Yours very truly, M. T. DO YOU USE A. C? If so, you are out-of-date. You cannot successfully compete with up-to-date exhibitors if you use obsolete equipment. ?7-7=r HALLBERG MOTOR GENERATORS the PIONEERS in motion picture projection convert A. C. to D. C, give a BEAUTIFUL, STEADY, BRILLIANT, light, without arc noise You are SELLING PICTURE PROJECTION. Projection equipment represents but a small part of your theatre investment IT PAYS TO GET THE BEST Branch Stores in All Large Cities United Theatre Equipment Corporation H. T. Edwards Pres. and Treas. Executive Offices 25 W. 45th ST., NEW YORK CITY J. H. Hallberg Vice Pres. and Secy.