Motion Picture News (Sept-Oct 1921)

1196 Motion Picture News COOKING UP AN AD CAMPAIGN MET Tony Sarg few weeks ago. Started discussing the Fall advertising campaign on Tony Sarg's Almanac. "I don't know what to advertise," he said with a laugh. " Picture is sold for all the territory; leading exhibitors in every key city have booked it, and already they are writing us letters telling how pleased they are. Men like Reisenfeld, Saenger, Partington, Buhler " " Say," we countered, " There's an advertising campaign right there. Remember your London Sketch caricatures of famous per sonages that gained international notice? Y'know, the kind of study you get five hundred and a thousand dollars for from the Saturday Evening Post and other magazines? " Why not do something like that for the picture business? Bring the smellier exhibitors face to face with the big key city fellows who like the Almanac so much. Lots of picture folk would like to see what these prominent exhibitors really look like — not the way they appear in the stilted, cut and dried half-tone cuts. Give us a series of cartoon studies of Reisenfeld, Partington and the rest. C'mon be a good fellow!" Sure enough — he's going to do it. Herbert M. Dawley and Tony Sarg, creators of the Almanac, journeyed right off to Nantucket, summer home of the artist, and the photographer snapped them as they read The News for inspiration, got to work on the preliminary sketches, and then down to real labor. Next week the series starts in The News. It's advertising — but it isn't. Of course, it's exclusive in The News — and, of course, you'll watch for it. Because a Tony Sarg cartoon series isn't an every day event. No. Ohio Exhibitors Hold Annual Meeting The Northern Ohio Exhibitors League held its annual election of officers last week at the League headquarters in Cleveland, with the following results : H. H. Lustig was reappointed president for the third consecutive term. Abe Kramer, vice-president; G. Brown, secretary; B. Z. Lavine, treasurer. The executive board membership, in addition to the unexpired terms of W. J. Slimm, D. Schumann, Walter Horsey and Moe Horwitz, also includes the newly appointed members, C. W. Masterman, manager of the Heights theatre, Cleveland ; Frank Gross, Cleveland exhibitor, and Mr. Smith, Toledo exhibitor. The new officers of the League assume their duties at the next regular monthly meeting. Jacobs Severs Association with Max Hart Arthur H. Jacobs announces that he will sever his association with Max Hart on September ist. Mr. Jacobs has not announced his plans for the future, but will probably re-enter the producing end of the business. Trade Magazine Moves The Internationale Filmschau, the European trade paper, announces that its New York office has moved to 220 West 42nd street, New York City, room number 1603. Vacation Days at Realart These are vacations days at Realart. Dario L. Faralla, assistant treasurer is combining business with pleasure and will hold a conference in Chicago with all the traveling auditors. The pleasure part of the vacation will follow. Jay A. Grove, assistant general manager, is traveling all the way to northern Canada with sinister designs upon muscallonge and bass. Unique Ceremonies to Open Loew's State Theatre Over one hundred motion picture and stage stars will be the guests of Marcus Loew at the opening of Loew's State theatre, Broadway and 45th Street, Monday evening, August 29. Ceremonies, unique to Broadway will mark the opening. Stars from other productions now playing in New York will attend the opening after the closing of their performances, as it is expected that the festivities will last until after midnight. Clemmer Has New House James Q. Clemmer, well-known Seattle theatrical man, and former manager of the Clemmer theatre, last week took over the management of the Winter Garden theatre of Seattle. Mr. Clemmer is one of the pioneer motion picture theatre men of Seattle. The Winter Garden is one of Seattle's newest first-class houses. Charles Christie on Business Tour of Europe Charles H. Christie, general manager of the Christie Film Company of Los Angeles, sailed last week on the Olympic from New York for London, England, his business being primarily the affairs of the Christie London and continental offices. Christie Film Sales, Ltd., an English corporation managed by John H. Taylor, which controls , Continental Europe and certain other countries, was recently incorporated. Mr. Christie was accompanied to London by E. W. Hammons, head of Educational Film Exchanges, Inc., which handle the Christie pictures in this country. Arthur S. Kane Returns from Vac at ion Arthur S. Kane, head of Arthur S. Kane, Pictures Corp., and chairman of the board of directors of Associated Exhibitors, Inc., returned to his desk in New York this week after a 1700-mile motor trip which lasted twenty-seven days. Lower Newspaper Ad Rates Sought by Exhibitors A movement of the theatrical managers to demand lower advertising rates of the three Indianapolis daily newspapers is in the making. The picture men hold that with prices of many other commodities falling the newspapers should take their share of the general cut.