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y^^Mctohcr 15, I 92 I
1995
.ed Lined Extra Used at Indianapolis
The red lined extra was used recently ■r "An Unwilling Hero," by Edwin Fort Young, director of exploitation at the lhambra theatre, Indianapolis. Copies of the Indiana Times were overled in two-inch red letters with a banner lat read, " Movie Actor Declared Hero," id note saying " See page 3." On page 3, under a New OVleans date ne, was a storj^ with the same head, Movie Actor Declared a Hero," which ■tailed the plot of "An Unwilling Hero," iking Will Rogers, the star, the central aractcr in the recital. At the end of le half column story the incident was nnected up with the photoplay and the rd " advertisement " appeared at the id of the story.
Twenty-five extra newsboys were put n to take care of the downtown rush for tpers and fifty others were sent out cry three minutes to cover the town, le people grabbed the papers and )pped on the streets to read the story on 3.
A man made up as W'xW Rogers was put 11 the Alhambra theatre to give an exibition of whistling, a la Will Rogers in lie picture, and this exploitation feature tracted a great deal of favorable coment.
"Blind Wives" Lobby Front Pulls 'Em In
An accompanying cut illustrates fully he lobby display which R. D. France, advertising director of the Holton theatres. Port Arthur, Texas, originated for a rerent showing of "Blind Wives," at the Strand, one of the Holton string.
The display was not expensive and irought excellent results during the run )f the picture.
Lobby front on "Blind Wives'' erected by the Strand theatre. Port Arthur, Texas
Frost Takes Pains with *^01d Nest'* Lobby
A special lobby was one of the methods which Manager Frost of the Victory theatre, Tampa, Fla., utilized to exploit his recent showing of "The Old Nest." At the back he placed a set piece of scenery representing a bay window. Back of the window was a "cut-out" of the mother in The Old Nest. Trailing vines and Spanish moss was everywhere, while a large tree held the center, and in this tree is an "old nest," a real old last year's bird's nest, reposed in the limbs as naturally as tho placed there by the birds themselves.
San Antonio Newspaper Co-operates with Bird
Givens Bird, Manager of the Empire Theatre, San Antonio, Texas, pulled off a big exploitation stunt by putting over a double-page hook-up with the San Antonio Evening News on "The Sign on the Door."
The double page was cut up into 30 small spaces, which were sold to merchants, and the remainder of the space was taken by the Empire and an explanation of the contest.
This big hook-up appeared twice. In the first issue were only the trade-marks or slogans of the different firms and prizes were offered for those who could guess the greatest number of them.
The second appearance of the ad gave the winners, and also the firms to whom the trade-marks or slogans belonged.
Roy TUlson's lobby display for " The Yellow Typhoon," playing recently at the Regent
theatre. Lansing, Mich.