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2002
Motion Picture N e
Tivo Z'ii'zi's of the lobby display on "The Old Nest" zi'hich W. E. Drumbar, manager of the Riviera theatre. Knoxinlle, Ky., recently origr,:-:
Buffalo Theatre and Newspaper Work Together
The local Universal exchange and the Palace theatre are getting a lot of free publicity through an excellent tie-up with the Buffalo Times. A Beauty Contest is being held in which girls equally as beautiful as Priscilla Dean, Mtss Dupont, Miss Prevost and Mabel Julienne Scott. The Times is offering $700 in prizes, the Universal company is offering the winner a chance to enter pictures and the Palace will show a motion picture of the winner. In the meantime the Times is running big ads boosting the stunt.
Boone Builds Unique Lobby Front
A simple but effective lobby display was constructed for " Through the Back Door " by Publicity Director Boone of the Bijou theatre, Greensboro, N. C, recently.
The whole front of the theatre was boarded up to resemble the back door of a house. The usual washtub, wringer, mop, broom, etc., was in evidence near the door. A clothes line hung with baby clothes was strung over the lobby and a cut of Miss Pickford holding a garment was placed in the ticket window. The onlv entrance was through the " back door."
Landau's Style Show Op Act Show
(Continued from preceding page)
While this was being sung, the br lights were dimmed on the stage and placed by colored lights from the lights, back stage and proscenium a The pillars were also ht up from wi : with a red light.
When this chorus was finished sung again and the entire chorus marching around the runboard, sin^ , At the same time a huge mirror bali a ball made of all small mirrors), ha : been suspended in the middle of the was lowered and slowly turned arc u and around. Two spotlights were tui on it and this cast a reflection of all t' little mirrors over the entire house, the ball being turned, kept them flicke . about.
The parade around the runboard finished with the last of the second > rus. Then each took her place as be and the mirror ball was raised, light • lit, and the show went right into the rus again for the third time. This er a the very effective finale. The orche n continued playing " All for You " t ; the organ took it up for the opening : the feature.
This is a picture of the lobby display for " Through the Back Door" used by tlie Bijou
theatre. Greensboro. A'. C.
Harrison Advertising "Three Musketeers'* ^ in Advance |P
As advance exploitation for "The T' f Musketeers " Manager Harrison of <e Victory theatre, Waco, Texas, has util d small sized telegrams from Douglas I rbanks reading: " ' The Three Muskete i is the crowning achievement of my treer."
Two girls dressed in full Wes n Union regalia handed the telegrams to le Victory patrons as they entered the lo v.