Motion Picture News (Sept-Oct 1921)

2004 Motion Picture N c Artistic lobby front on "Man-Woman-Marriage" erected by the Princess theatre. Sioux Cit\. Iowa Newsboys Help on "Dinty*' Once Again Admitting newsboys free to " Dinty " may be an exploitation stunt that has had its day in the so-called "big town" but it is still serving its purpose in the smaller places, according to George R. Moore, manager of the Lion theatre, Bellevue, O. >Pellevue is a city of approximately 6,000 inhabitants in the center of a community that gives the Lion a draw on something like ten thousand more. ■ Shortly after Moore booked "Dinty," he announced that every newsie in Bellevue would see "Freckles" Barry in his greatest role, free of charge. Santa Claus never had anything on "Dinty" when it came to putting the kids of Bellevue and vicinity in suspense. Kids that had never sold papers before got busy. They talked about "Dinty" and the free trip to the theatre that had been promised upon his arrival, all the time. The result was that when "Dinty" was offered for the first tim^, Moore had so many patrons excited that he couldn't get them all into the Lion, as fast as they wanted to get in. Clever ''Heart to Let" Lobby at Atlanta A little red heart-shaped bungalow with real smoke coming from the chimney was the main attraction in the lobby of the Alamo No. 2 theatre, in Atlanta, during the run of " A Heart to Let." A large red heart, large enough to almost fill the lobby, was constructed. There was a door, with two little steps, and a tiny path down to the sidewalk. Upstairs, there were two windows, and at the left a tiny red brick chimney, from which occasional spirals of smoke were noticed. Across the front of the heart, in imitation of a " For Rent " card was a sign which read " A Heart to Let ; All Modern improvements. Very much worth-while. See Dan Cupid, Mgr., inside." Flanking the heart on the left was a stock one-sheet and on the right, a large cut-out of the star. Effective, but inexpensive, and Manager Samuels is to be congratulated. Another Real Weddir for "Wedding Bells" Arouse the public's curiosity and j have a good week's business assured, a was the deductive reasoning of O. K. ; son, owner of the Regent Theatre in chita, Kans., last week, during a ru "Wedding Bells." Mr. Mason announced that he w; t a bride and groom, real ones, not " : ones. He received abundant space i ' press. A bride and groom were ol Many of the leading stores of . volunteered to present gifts to the cc . who were w^ed on the stage. The : were displayed in the store windows i > vance, and the Regent incidentally r( e a harvest of advertising. A man was placed on the top 0 marquise over the entrance behind huge pasteboard bells and was suf with chimes, which were a good imit of actual wedding bells, and which be heard several blocks away. Omaha Managers Compete in Festival Parade Julius K. Johnson, manager-organist of the Rialto theatre, Omaha, and Harr>' Watts, manager of the Strand theatre, that city, snatched an opportunity by the nape of the neck during Ak-Sar-Ben festival and worked in some novel exploitation. Thousands of visitors from middle west towns flocked to Omaha to see the grand floral parade. Accordingly, as far as exploitation goes, Messrs. Johnson and Watts had their theatres represented by a beautiful float, the largest in the parade, as shown in the accompanying photograph. It represented Art and Music and received much comment in the newspapers. I Float for the "Ak-Sar-Ben" festival at Omaha, as told in the accompanying story 1