Motion Picture News (Sept-Oct 1921)

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October 15, i 9 2 i 2037 Illustrates use of the Arco Wand Vacuum Cleaner (No. 341-T, Truck Type) for cleaning carpets, runners and floors in a Moving Picture Theatre. Very easy to collect all the dirt from under as well as around the seats. Can also be used for cleaning upholstery and hangings. Arco'W&nclTruck \&cuum Cleaner Hundreds of small and large theatres adopted Arco Wand Truck Vacuum Cleaners with a very noticeable saving in time, labor and cost. Many of these theatres were already equipped with permanent vacuum cleaning systems, but Arco wand Trucks used so much less current and were so convenient to handle that the permanent cleaning system has been abandoned. Get This Booklet on Cost! Our booklet "Lowering the High Cost of Cleaning" gives specific examples of the saving. This book should be read by every progressive theatre manager. Send for a copy and get the latest information on thorough cleaning by the dustless, noiseless, economical method. American Radiator roMPANY 816-820 S. Michigan Avenue, Chicago Sales Branches and Showrooms in all large cities Makers of the famous IDEAL Boilers and AMERICAN Radiators Gundlach Projection Lenses will be the standard equipment of the new model Motiograph Machines made by the Enterprise Optical Mfg. Co. This is a voluntary recognition of the superior quality of Gundlach Projection Lenses which insure a perfect picture on the screen. Send for booklet of information GUNDLACH-MANHATTAN OPTICAL CO. 853 Clinton Ave., So., Rochester, N. Y. Improving the design of picture houses To know what a moving picture house needs, it is necessary to have built many theatres. Since moving picture houses began, we have been planning them. One hundred successful theatres planned and structurally designed by us, prove our skill. Our experience is your insurance. Hoffman-Henon Co., Inc. Architects and Engineers Finance Building Philadelphia, Pa.