Motion Picture News (Sept-Oct 1921)

2040 Kliegl Bros. Move Into New House Kliegl Brothers-Universal Electrical Stage Lighting Co., one of the country's oldest and largest manufacturers of electrical stage and studio lighting apparatus, electrical and mechanical stage effects and accessories for the theatre and motion picture studio, have removed from 240 West 50th street, into their own new quarters, at 321 West 50th street, in the centre of the theatrical district. The building itself just completed, is 57 X 100, four stories high, and basement, with an aggregate floor space of 22,821 square feet, and the entire building will be used by this aggressive and successful firm. More and new machinery has been added to their plant, better enabling them to take care of their increasing volume of business, with speed and dispatch, and gives them one of the finest and most modern plants of its kind, equipped for handling small and large assignments. Twenty-five years of endeavor in the invention, design and manufacture of their product has built the business where it stands today, recognized as among the leaders of stage and studio lighting apparatus and electric effects. Business was first conducted in the old Star theatre building, Broadway and 13th street. When the theatre was demolished, they moved to corner of Broadway and 39th street. An incident is recalled when crowds gathered in the neighborhood to witness a snow storm in July, and curiosity over the apparent phenomenon was satisfied after learning that a demonstration was being conducted showing a " Kliegl " Electrical " Snow Storm " Effect. Expansion of business at that stand made it necessary to seek larger accommodations, and they m'oved to 240 West 50th street. After several years of successful business, plans were visualized for Motion Picture A ' e vc a building of their own, materialized their present location. The average layman little realizes wl great importance effective stage and th< tre lighting is to the success of moti picture and theatrical productions, yet t success of most productions is largely c pendent on proper and effective illumii tion, and Kliegl Bros, have contributed large degree. Specialists in the art, the same super type of service will be maintained in thi new plant — only, in a larger sense a with greater speed, prepared to eqi a stage completely. With the Movies in New York The Abbott theatre, Buffalo, will 1 open September 24 after being closed i several months. Parties from Penns vania are interested in the east side neig borhood house. Charlie Reiner has closed the Gn theatre in Block Rock section of Buffa Bad business is the reason. Mr. Reir declares that if business is not better wb he re-opens in a month or so, he will turn to his vaudeville. The Academy theatre, Buffalo, a li in one of the burlesque chains during 1; week, is showing pictures on Sunday i der the direction of James Bailey, m; ager of Keith's theatre, Buffalo. The Cazenovia, Buffalo, managed ; Charles Lembke, is now running but tl nights a week. Business conditions ; : to blame, Mr. Lembke says. ' James Cardina, proprietor and manaj ■ of the Kensington theatre, Buffalo, ; ■ nounces that he will build a new neighb • hood house, to cost $100,000, at Bai • and Kensington avenues, in the Qut 1 City of the Lakes. Harold P. Dygert, owner of a chain : houses in East Rochester, Fairport 1 1 Newark, N. Y., has purchased the CI; : building in South Main street, Fairpc , and will enlarge the present edifice • house a modern theatre. The sale \ ; made through a Fairport realty firm <' 1 Mr. Dygert was given immediate pos5 sion. According to the proposed plan; 1 well equipped, ground floor theatre ^ 1 be constructed of fire-proof material. ' : auditorium \vill be reached by means 0 i glass arcade, 12 feet in width, extend through the center of the building fo i distance of 60 feet, at which point it > 1 open out into the theatre lobby. The stc 5 on either side of this arcade will have trances opening directly to it. The r theatre will have a width of 40 feet ; 1 will be 130 feet deep. It will be equip j with a new pipe organ, commodious stJ 1, modern projection machines and la : and comfortable leather seats. The pacity will be 800. The interior decc • tion scheme will be blue and gold. • Dygert is one of the best known exhibit 5 in western New York. The New Pantages theatre, Haniiit , Ont., will open September 26 with el orate ceremonies. — Taylor. The new home of Kliegl Bros., Universal Electric Stage Lighting Co.