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;|pFarland Spreads Himj self on Old Nest "
ty Manager McFarland of Houston, as, had many special exploitation feafor "The Old Nest," which was vn at the (Jueen Theatre. We list the rent features briefly below : wenty 24 sheets best location in HousSeventy-five sheets of paper in store n corner of Main and Capitol, where sands of people pass daily. Ten tiein best windows in Houston. More , share in newspapers in the way of ers, both during the run of the picture before. Five thousand stickers on it of autos. Two thousand five hundred al cards given away in lobby by girl sed as a mother who addressed postal for all mothers. Special lobby decjons. Slides in all four theatres. Speshowing to newspapers and other lie. Special indorsements from those saw the picture at special showing, thousand flowers given away during week tumished by Mr. Carroll, gratis r\ mother who «;aw the picture.
This cut exl^lains liozi.' " The
Affairs of Analol" was exploited at the Grand theatre, Camden. N.J.
Wrecked Car Used to Exploit Picture
For a return engagement of " Too Much Speed," Manager George Schmidt of the Strand theatre, Atlanta, demonstrated to Atlantans the dire results of " too much speed."
Occupying the center of the lobby was a broken down, dilapidated automobile, the remains of a car which had had a dreadful wreck the evening before. This painted tree lay half across the hood, demonstrating that too much speed had caused the car to leave the road and smash into the tree.
The display was one which had considerable effect on the box-ofifice through the week.
SeeThcCrc^t
Women^s Shop Aids Shields on Everything for Sale'*
Manager Shields, of the Rialto Theatre, Augusta, has ideas of his own about exploitation, which were put into effect one week recently, when he was playing "Everything for Sale."
Manager Shields runs three or four carefully selected advertising slides in his theatre, for various Augusta firms, but is so very particular about the firms which he advertises that it is considered quite an effective ad.
Among these ads is one for a local exclusive little shop catering to wealthy women, so that when the picture came, Manager Shields had no difficulty in arranging a most effective tie-up with this shop.
Wax figures from the shop were placed in the lobby, in front of the ticket office and back of it, to the very edge of the auditorium of the theatre. On these figures were draped the most exquisite garments of feminine apparel that one (jften sees out of a New York shop.
Prices were marked plainly on each garment, and emphasis was placed on the fact that "everything was for sale."
There is a good-sized space back of the ticket-office, between it and the last row of seats, and this space was carpeted in thick green, with tall wicker vases of fresh flowers furnished by the shop. The lights were dimmed, and the space looked exactly like the display room of some very expensive shop.
It didn't cost the theatre a penny — and did it make a hit !
wo views of the lobby display arranged for the engagenvent of " Thunderclap '' at the Isis theatre, Denver. The top cut shows the inside j the lobby and the bottom one explains the front erected for the sfhowing.